Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Personalization Drill Down: Offering Wellness Requires Balancing Brand Trust & Privacy

Kobie Marketing Team , Kobie Marketing | April 08 2022

Health, fitness, mindfulness and wellness have taken center stage during a global pandemic. Brands across all industries have had to address the table stakes issues for how they are keeping the.

Personalization

Non-Transactional Engagements

Kobie Marketing Team , Kobie Marketing | January 18 2022

Over the last year, loyalty members have changed – they have new habits, new expectations, and new needs. For brands, relearning who their member is, and how they want to engage with a program.

Customer Engagement

Between the Transactions – Adventures in Modern Engagement

David Andreadakis, Kobie , Kobie Marketing | January 10 2022

Marketers have been focused on engaging between the transactions for the better part of this century – whether they realize it or not. For many brands, it has been no small feat. By itself.

Customer Engagement

How Loyalty Evens the Data Collection Playing Field

Hugo St. John, Kobie , Kobie Marketing | December 30 2021

From Fossils to OilJust over fifty years ago, on October 29, 1969, ARPANET—the precursor to the internet as we know it today—was born. At its inception, ARPANET involved four machines.

Loyalty / Rewards Programs

Non-Transactional Engagements

The Kobie Marketing Team , Kobie Marketing | December 22 2021

Over the last year, loyalty members have changed – they have new habits, new expectations, and new needs. For brands, relearning who their member is, and how they want to engage with a program.

Customer Engagement

Personalization Through Technology Promotes Engagement Beyond The Transaction

The Kobie Marketing Team , Kobie Marketing | December 21 2021

Personalization of the customer experience has become a driving factor in promoting engagement and interaction beyond the point of sale. Companies have been adopting digital technologies to.

Technology

Digital Transformation and Loyalty

Adeline Heymann, Kobie Marketing , Kobie Marketing | December 20 2021

With today’s desire to create customer-obsessed, hyper-personalized experiences, it’s getting harder to deliver value to our best consumers. The challenge is in aligning customer needs to.

Loyalty / Rewards Programs

Personalization Through Technology Promotes Engagement Beyond The Transaction

The Kobie Marketing Team , Kobie Marketing | August 17 2021

Personalization of the customer experience has become a driving factor in promoting engagement and interaction beyond the point of sale. Companies have been adopting digital technologies to.

Building Engagement Between Transactions When There Are No Transactions

Kate Hogenson, Kobie , Kobie Marketing | August 05 2021

When pandemic lockdowns took full effect in March 2020, almost every company selling to consumers had to become expert in building engagement between transactions. As restrictions for in-person.

Customer Engagement

Personalization Drill Down: Offering Wellness Requires Balancing Brand Trust & Privacy

The Kobie Marketing Team , Kobie Marketing | July 28 2021

Health, fitness, mindfulness and wellness have taken center stage during the global pandemic. Brands across all industries have had to address the table stakes issues for how they are keeping the.

CX (Customer Experience)

Between the Transactions: Adventures in Modern Engagement

David Andreadakis, Kobie , Kobie Marketing | July 12 2021

Marketers have been focused on engaging between the transactions for the better part of this century – whether they realize it or not. For many brands, it has been no small feat. By itself.

Customer Engagement

Relearning the Customer is Key to Brand’s Success

The Kobie Marketing Team , Kobie Marketing | June 17 2021

Just when many brands thought they had customer loyalty figured out with new technology and the ability to capture data, Dave Andreadakis, Kobie’s Chief Innovation Officer, suggests there may.

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