Supplier-Contributed Blogs

Top 13 Ways Loyalty and Rewards Benefit your Customers and Your Business

The Xenial Team , Xenial | November 28 2017

Introduced in the mid-1990s, gift cards, now commonplace, deliver convenience and a range of other benefits not only for givers and recipients but also for the businesses that offer them. While gift.

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Back to Basics: Gift Cards, Stored Value, and Rewards

Sheryl Pearsall , Xenial | November 27 2017

You are familiar with gift cards, and you may be considering offering them to customers. But you may have also heard about ‘Rewards,’ ‘Stored Value,’ and ‘Wallet.’.

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Writing Email Subject Lines for Great Open Rates

Brandon Keller , Xenial | November 20 2017

Scan your inbox and see how you react to the subject lines. A yawn? A scowl? A snore? That’s what we thought. Let’s face it, not many companies get it right. Your customers love you or.

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Developing Your First Email Campaign For Your Restaurant

Chelsea Downie , Xenial | November 13 2017

In a previous post we gave you some of the basics for getting started with an email campaign. As you think about the actual email messages you want to send, you’ll need to put some thought into.

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Getting Started with Email Marketing for your Restaurant

Stacey Loeffler , Xenial | November 02 2017

If getting some marketing initiatives off the ground is one of the many to-do’s on your list, consider email marketing. Why? Despite the buzz around online advertising and social media, the.

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Going Back to Basics to Build Five-Star Loyalty Programs

The Xenial Team , Xenial | October 25 2017

Loyalty[1]: faithful adherence; faithfulness to commitments or obligations As a business owner, manager, or marketer, you want your customers to be loyal: to choose you over a competitor, and to.

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Leveraging Experiences, Not Just Rewards, to Build a Better Loyalty Program

Gilbert Bailey , Xenial | October 20 2017

When you consider the current state of customer engagement and loyalty and where it’s headed, it appears that retaining customers is only going to become more difficult. Why? For one thing.

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