It’s always hard when someone says good-bye, whether they unfriend you on Facebook or unsubscribe from your email list. But unsubscribes aren’t always a bad thing. Plus, they can teach you a few things about your list, and your email marketing. We’ll cover these topics in this post.
Let’s start with why unsubscribes are not necessarily a bad thing.
Like most businesses, your goals for email marketing may include generating leads or garnering repeat business....