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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Donna Josephson is a senior vice president and chief marketing officer of Corner Bakery, a fast-casual restaurant, serving kitchen oriented, crafted breakfast, lunch dinners, and catering as well.
Corner Bakery started as a small...Read More
Loyalty360 is always looking for feedback from its members on what it can do from an association standpoint to help and assist its members in servicing customers. Mark Johnson, CEO of Loyalty360 recently spoke with various leaders in the...Read More
As many restaurant chains worked to adapt to new food-service standards, the risk of losing loyal and engaged customers becomes even more heightened. Ana Guzman, director of loyalty and customer engagement at TGI Fridays, is working to...Read More
With the coronavirus pandemic changing the landscape for consumer brands on a near-daily basis, it is more important than ever for those companies to engage and grow their existing customer base.
Brands that are weathering the storm seem...Read More
When TGI Fridays became a staple of American casual dining more than 55 years ago, it was all about the fun inside the restaurant and at the bar. Their locations provided an opportunity for consumers to meet new people and mix with friends...Read More
Donna Josephson can remember what a thrill it was to be able to automatically add a customer’s own name at the top of a marketing email. But as Senior Vice President and Chief Marketing Officer of Corner Bakery — a fast...Read More
Convenience stores are usually only seen as a place to stop for a quick snack and possibly even gas, but for some customers, Wawa is much more. Wawa is a self-described “passion brand” – after all, not all c-stores see...Read More