Video Thought Leadership Series Robert McClarin, 7Eleven
  1. CEM (Customer Experience)
  2. CRM (Customer Relationship)
  3. Customer Engagement
  4. Customer Service / Satisfaction
  5. Loyalty / Rewards Programs

Robert McClarin, Loyalty CRM Marketing Technologist for 7-Eleven, talks about how the iconic brand builds customer loyalty through a mix of great products, unique promotions, and responsive customer engagement.

 

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WEBINARS

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Boosting Your Customer Data Strategy: How to Use Loyalty Data in a Cookieless Future
Boosting Your Customer Data Strategy: How to Use Loyalty Data in a Cookieless Future
Loyalty: Outcome or Enabler?
Loyalty: Outcome or Enabler?
Reimagining Loyalty: How to Create Relevancy in an Evolving Consumer Landscape
Reimagining Loyalty: How to Create Relevancy in an Evolving Consumer Landscape