Understanding Brand Loyalty (Plus 3 Ways Social Media Can Help You to Increase Yours) PODCAST

Since the Armstrong v. Maytag showdown, social media outlets have continued to grow as the go-to place for people to hang out — and air out their grievances. Which means that brands that wish to remain relevant in today’s marketplace must not only deliver a customer service experience that differentiates them from their competitors (and fosters brand loyalty), but also learn how to use the power of social media to capitalize on that loyalty.