State of the Industry: If This is What We Mean by Loyal, I’m Worried

For retailers, the final quarter of the calendar year is when sales targets are either made or missed. Marketers try every method in the book to attract shoppers into stores, from BOGO (buy-one-get-one) and couponing to Santa’s visits and puppies in the windows – and for good reason, since shoppers are primed to spend an estimated $600 billion this holiday season. But are these methods really effective at building loyalty?

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