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To read TD Bank Presents an Authentic Customer Experience, click here.
To read TD Bank Presents an Authentic Customer Experience Part II, click here.
To listen to [Podcast] TD Bank Presents an Authentic Customer Experience II, click here.
Increasingly, consumers, particularly younger consumers, are looking for authenticity from brands. What that means for each individual brand can vary, but the common thread is that consumers are more likely to give their loyalty to brands with which they have a more-than-transactional relationship.
The value of this kind of authenticity is one of the topics that came up in a Loyalty360 Interview with Arianna Orpello, Head of Brand, Channel, and Field Marketing at TD Bank. TD Bank is an American subsidiary of Toronto-Dominion Bank, and it recently launched its “Unexpectedly Human” campaign. As you’ll learn from the interview, Orpello and team treat this concept as more than a slogan.