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In this podcast, we are joined by Ritesh Bhavnani of Snipp. Bhavnani speaks with us about how big data is influencing loyalty programs.
Today’s consumers create vast amounts of data in their digital lives, through their online browsing and searches, their social media interactions, their mobile devices and the apps that live on them, and increasingly through the sensors embedded in their wearables and in the physical environment around them.
You can read the full print version of the article here