[Podcast] Loyalty Management Series: Customer Analysis - Rewards, Not Rewards And National Footprint

In this podcast, we are joined by Tom Salutz of DataCo to discuss how the marketing department of a national specialty retailer was enlisted to find ways to increase the penetration of their new rewards program.

The retailer, with both brick & mortar and online sales channels, put into market a program designed to reward their customers. The program was to be aspirational, in that it rewarded customers based on their purchase amount. The more they spent, the greater the reward.