Please enter your username or the email address associated with the account so we can help you reset your password.
In this podcast, we are joined by Tom Salutz of DataCo to discuss how the marketing department of a national specialty retailer was enlisted to find ways to increase the penetration of their new rewards program.
The retailer, with both brick & mortar and online sales channels, put into market a program designed to reward their customers. The program was to be aspirational, in that it rewarded customers based on their purchase amount. The more they spent, the greater the reward.