Customers Want Smarter and Engaging Digital Experiences

More and more, online consumers are impatient when trying to purchase online. Many expect answers to their problems instantly, similar to the type of help they would get in-store, suggesting that email and phone customer services alone are not sufficient. Not only will online shoppers leave a website if they do not receive the right customer experience, they may turn to a competitor to meet their needs instead. The key is to engage customers throughout their online journey, both pre- and post-purchase.