CONTENT GALLERY

The future of B2C marketing will be a human-centered, experience-based model.  As we continue our migration towards an experience economy, companies must compete on how well they understand their customers. This will require...Read More

A chain of more than 135 specialty retail stores, our client wanted to add a mobile component to their offer strategy that would support online to offline attribution and drive store traffic. The client’s website featured a variety of offers...Read More

The Goal: Convert Sports Fans to Store FansThis Southeastern sporting goods chain began carrying apparel for two popular local sports teams, and wanted to drive sales of the new merchandise.They went straight to the source and used the games...Read More

US consumers hold 3.3 billion customer loyalty program memberships, up 26% in the last 2 years. Great news for retailers? Well, sort of. Designed to retain customers, the benefits of membership are a great hook, but keeping shoppers engaged after...Read More

Drivers know – or at least learn the hard way – that cars require regular maintenance. Oil changes come three or four times per year, with brake, tire, and wiper services not far behind. So when Meineke Car Care Centers discovered...Read More

Everyone likes to feel special, like an individual, like they matter. Such recognition forms a central aspect of our identity, and it helps carve out our sense of place and purpose in the larger constructs of society and culture. This sense of...Read More

As the complexity of technology and the sophistication of consumers grow exponentially, having the ability to identify and understand customers in order to personalize their engagements with your brand is becoming an increasingly critical...Read More