Hospitality giant beat out three other finalists for the top spot 

CINCINNATI – Numerous brands from around the world submitted entries for this year’s Loyalty360 Customer Loyalty Awards, but only one could be named as a Platinum winner in the Customer Insights category. Revealed at the 2016 Loyalty Expo, the top prize went home with Wyndham Rewards, the guest loyalty program of Wyndham Hotel Group.
Wyndham placed a premium on customer insights when redesigning Wyndham Rewards, conducting extensive research into what customers like (and dislike) about existing loyalty programs. From this data, the company found that simplicity was a top factor in program selection, and redesigned Wyndham Rewards with the simplest value structure in the industry.
Accepting on behalf of Wyndham Rewards at the awards was Noah Brodsky, SVP of Worldwide Loyalty & Engagement at Wyndham Hotel Group.
“Our entire revamp of Wyndham Rewards—from introducing a flat, 15,000-point redemption rate to our recent unveiling of Member Levels—has been grounded in customer insights,” said Brodsky, “It’s fundamental to the way that we think about loyalty and has been pivotal in allowing us to create what has become the world’s simplest, most generous hotel loyalty program.”
Other finalists in the category were Thrivent, Kellogg’s, and InterContinental Hotels Group, earning the Gold, Silver, and Bronze Awards, respectively.
“The world of customer loyalty is rapidly evolving, and these four finalists are setting a standard from which all other brands can glean best practices,” said Mark Johnson, Founder, CEO, & CMO of Loyalty360. “We look forward to seeing how innovators like Wyndham Rewards continue to push the envelope in the customer loyalty space.”
The 2016 Loyalty Expo was held May 24-26, 2016 in beautiful Orlando, Florida, and brought together some of the top minds in the industry for three days of informative sessions, extensive networking opportunities, and one-of-a-kind insight from leaders in customer experience, CRM, VoC, and customer loyalty.
About Wyndham Rewards
Wyndham Rewards is the award winning guest loyalty program of Wyndham Hotel Group that makes earning and redeeming generous rewards for travel both simple and attainable. The program eliminates confusing rewards categories and instead offers a flat, free night redemption rate - the first of its kind for a major loyalty program. Members earn a minimum 1,000 points for every qualified stay and for just 15,000 points, can a redeem a free night at any of nearly 8,000 Wyndham Rewards hotels across the globe, with no blackout dates. No tricks, just Wyndham Rewards magic. Because You've Earned This®. Join for free today at
About Loyalty360
Loyalty360 is an unbiased, market-driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. With over 75,000 monthly visitors and 115,000 monthly page views to, and 640,000 followers collectively on Twitter, LinkedIn, and Facebook, Loyalty360 is a prolific resource for loyalty, customer experience, and brand/customer engagement strategy.
About Loyalty Expo
Loyalty Expo is an annual, best practice focused customer loyalty conference. Presented by Loyalty360 – The Association for Customer Loyalty, Loyalty Expo has earned the reputation of being one of the industry’s premier events where attendees gain an understanding of new research, technologies, and solutions to aid their organizations on the journey to customer loyalty.
Press Contact: Steven Taggart
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