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More than 9 years after the original iPhone was released, smartphones continue to change the way customers engage with the world around them. Loyalty programs find themselves compelled to migrate to the platform, with 52% of consumers recently saying that mobile loyalty rewards motivate them to purchase more often.
This places brands in a dilemma: only 35% of marketers know how to launch these mobile programs, leaving a gap between what customers want and what brands are equipped to provide. Mobile marketing provider 3Cinteractive (3C) has built their identity through the bridging of this gap, and will show marketers how to leverage mobile in order to win with your customers in an upcoming Loyalty360 webinar.
“The State of Mobile Loyalty: Bridging the Gap Between Consumer Expectations and Current Brand Strategies,” taking place at 1pm on Thursday, September 8th, will demonstrate to marketers how mobile loyalty programs can spark engagement and drive measurable results.
Join Margie Kupfer, VP of Marketing, and Brian Heikes, VP of Product, as they take attendees through the results of their 2016 mobile loyalty survey, best practices regarding mobile engagement, and case studies from brands that have found tangible success through the leveraging of the mobile platform.
The webinar is sure to be a wealth of information regarding the opportunities found in mobile loyalty programs, and could be just the edge your company needs to put its customer engagement efforts into overdrive.
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers. For more information, visit loyalty360.org.
About 3Cinteractive (3C)
Driven by a team with dynamic technical and strategic expertise, 3C empowers leading brands and retailers to develop deeper, more valuable relationships with their customers. Through its mobile marketing services, 3C extends the connection between customers and brands, driving increased loyalty, brand awareness, and results. Leveraging 3C’s expertise connecting mobile to business results and its Switchblade™ platform’s multichannel capabilities—including SMS and MMS, mobile coupons, mobile wallet, mobile web, location based services and more—marketers can deliver timely, relevant engagements at the moment of need.