In the face of an exponentially increasing number of available loyalty programs, combined with the increased demand from consumers for 1:1 personalization, customer loyalty is at the forefront of marketing efforts now more than ever.
As a result, eMarketer notes that marketers in the US are prepared to spend more on customer loyalty initiatives in 2017, setting the stage for a significantly increased focus on engaging and retaining consumers. Where exactly these resources are allocated, however, can often be the difference between sparking genuine loyalty and falling behind the market when it comes to retention.
On January 17th, 2017, Snipp Interactive will host a webinar titled “The State of Loyalty in 2017”, taking attendees through the trends that will make an impact in 2017, and how brands can leverage the shifting landscape to kick the year off with an effective customer loyalty game plan.
Powered by Loyalty360, the webinar will feature Carlos Dunlap-Beard, VP, Loyalty Solutions & Business Development at Snipp, and Christian Hausammann, Snipp’s Global Director of Loyalty. Together, the two will present best practices for setting up winning programs, as well as a strategy for managing loyalty initiatives in the year to come.
“I look forward to sharing my insights from 20+ years of experience in the loyalty realm,” said Carlos Dunlap-Beard, VP of Loyalty Solutions & Business Development at Snipp, “From the Internet of Things to ‘Lifestyle Loyalty’, Christian and I will bring to light a framework for brands to use in determining their best method for success.”
“The new year brings with it a world of change, and within this change comes countless opportunities for marketers that are able to find them,” said Mark Johnson, CEO of Loyalty360. “This webinar is a chance for marketers to get a head start on the year in loyalty through insight provided by Snipp, one of the most respected voices in the industry.”
Marketers looking to learn more about where the industry stands going into 2017—and what it may mean for loyalty going forward—are encouraged to register for this upcoming January 17th webinar at 1pm ET here:

About Snipp
Snipp is a global loyalty and promotions company with a singular focus: to develop disruptive engagement platforms that generate insights and drive sales.  Our solutions include shopper marketing promotions, loyalty, rewards, rebates and data analytics, all of which are seamlessly integrated to provide a one-stop marketing technology platform. We also provide the services and expertise to design, execute and promote client programs. SnippCheck, our receipt processing engine, is the market leader for receipt-based purchase validation; SnippLoyalty is the only unified loyalty solution in the market for CPG brands. Snipp has powered hundreds of programs for Fortune 1000 brands and world-class agencies and partners.
About Loyalty360
Loyalty360 is an unbiased, objective, and market-driven association for customer loyalty, which seeks to enable and encourage dialogue among industry leaders. Through a unique blend of content, collaboration, and diverse learning opportunities, we’ve created a network of brands and technology providers that represent some of the best voices that the customer loyalty industry has to offer. These relationships help us understand the cutting-edge tools, technologies, platforms, and strategic services that are allowing marketers to build authentic customer connections and earn long-term loyalty. From our introductory individual memberships to our top Premium tier, our members are provided with the exposure, certification, and the exclusive content they need to continue their path to true customer centricity.

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