Loyalty360, the association for customer loyalty, is proud to welcome two more members into its coalition of some of the top loyalty providers and brands in the industry today. With the addition of customer experience services provider McorpCX and cosmetics leader Estee Lauder, the Loyalty360 membership base continues to grow on both the brand and solution provider fronts.
Founded in 1946, Estee Lauder has been the picture of excellence in beauty products for 70 years. From its first department store in New York City, the brand has grown into an empire of almost 30 brands and $11 billion in sales.
McorpCX is a customer experience provider that abides by a simple mission statement: “If your issue has anything to do with better understanding or serving customers, that is what we do. And we are experts at doing it.” The company focuses on creating great customer experience, whatever that means to the particular client, and works tirelessly to ensure tangible and measureable value for their partners.
“We could not be more excited to welcome Estee Lauder and McorpCX into the association for customer loyalty,” said Mark Johnson, CEO & CMO of Loyalty360. “Both of these companies have demonstrated an incredible understanding of what it takes to create an outstanding customer experience, and we look forward to working with them going forward.”
About Loyalty360
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.
To learn more about membership with Loyalty360, please visit Loyalty360.org.

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