Gift and Rewards Programs Boost Revenue Far Beyond the Holiday Season

  • October 03 2018
  • Resource: Loyalty Today
  • The Xenial Team

For restaurants and retailers, gift cards and rewards programs offer a subtle yet powerful way to boost revenues.   Customers like gift and rewards programs, According to Wallethub.com, in 2017, sales of gift cards totaled an estimated...Read More

Encouraging Loyalty by Having a Social Mission (Part 2)

  • July 23 2018
  • Resource: Loyalty Today
  • The Xenial Team

In part two of our social mission series, you’ll learn how to select a social mission that’s right for you, and how to properly promote it to your community. We also cover a type of business structure that may interest you as you...Read More

Encouraging Loyalty by Having a Social Mission

  • July 12 2018
  • Resource: Loyalty Today
  • The Xenial Team

Beyond selling products or services, having your business get behind a social mission can garner customer loyalty and nourish your community and the lives of you and your staff.   A business owner/manager has a lot going on, whether they...Read More

New Research Shows the Increased Urgency with which Businesses are Engaging with their Social Reputation

  • June 04 2018
  • Resource: Loyalty Today
  • The Xenial Team

If you’ve ever questioned the necessity of regularly engaging with your guests via online reviews and other social media, findings from a recent analysis should convince you that these reviews can sway opinion – and revenue – for...Read More

6 must-have Features to Look for in a Customer Analytics and Marketing Application

  • May 03 2018
  • Resource: Loyalty Today
  • Ann Olinger

Effective marketing is vital to your restaurant’s success. An integrated analytics and marketing tool can help you get on with the business of managing your business.  The ability to understand your customers, preferences, and behavior...Read More

5 Ways to Tailor Your Restaurant Marketing to Millennials

  • May 01 2018
  • Resource: Loyalty Today
  • Xenial Customer Engagement Team

Millennials now outnumber baby boomers; learn how to cater your promotions to this diverse group.   Millennials make up 25% of the U.S. population, according to Millennial Marketing. Compared to other generations, they are usually the first...Read More

An Audience of One: Personalizing Your Marketing

  • April 13 2018
  • Resource: Loyalty Today
  • Ann Olinger, Sr. Manager

It’s been said that personalizing your marketing can result in five to eight times the return on your marketing investment, but up until recently, it’s been difficult to achieve personalization. Tactics such as adding individual names...Read More

Marketing Data Made Easy

  • April 04 2018
  • Resource: Loyalty Today
  • The Xenial Team

Trade in your convoluted way of managing and understanding data. There’s a better way.   By the time your average customer enters your restaurant, they already know a lot about it from the reviews they’ve read, social media...Read More

5 Analytics Every Restaurant Owner or Chain Operator Should Be Tracking

  • March 29 2018
  • Resource: Loyalty Today
  • Xenial Customer Engagement Team

Today’s rapid pace of change and a strong job market force a fresh look at which metrics are critical to gauge the pulse of your business.     As restaurants embrace the digital age headlong and make sweeping changes to their...Read More

Are you and Your Guest Data Playing ‘Hide-and-Seek’?

  • March 22 2018
  • Resource: Loyalty Today
  • The Xenial Customer Engagement Team

Discover why it’s important to get a handle on the information that can help your business succeed.   When you opened your restaurant, you probably weren’t thinking about crunching numbers every night. In fact, you may think...Read More

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