JetBlue is on a mission to offer a customer experience that is simple, consistent, flexible, convenient and valuable. This high level of customer engagement has always been a key strategy, and it is a philosophy that is clearly reflected in the brand’s loyalty program TrueBlue.
TrueBlue is a revenue-based program that allows members to earn at least three points for every dollar spent, with additional bonus points available for those who book flights on jetblue.com or by using....