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Supplier-Contributed Research

 

Supplier-contributed research brings forward insights, expertise, and perspective directly from our member community. These pieces showcase how leading brands and suppliers are approaching customer loyalty, sharing learnings that help advance the broader industry.

Best Practices for Implementing a Closed-Loop CX Program
Best Practices for Implementing a Closed-Loop CX Program
  • The Verint Team
  • November 29 2016
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Gamification...What
Gamification...What's Next?
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New Behavioral Marketing POV Paper Series: Part I - 3 Challenges That Are Preventing You From Maximizing Customer Lifetime Value
New Behavioral Marketing POV Paper Series: Part I - 3 Challenges That Are Preventing You From Maximizing Customer Lifetime Value
  • The Pointillist Team
  • November 21 2016
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Loyalty 3.0: The Future is Now
Loyalty 3.0: The Future is Now
  • The rDialogue Team
  • November 21 2016
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10 Ways to Surprise and Delight Consumers to Drive Loyalty
10 Ways to Surprise and Delight Consumers to Drive Loyalty
  • The CrowdTwist Team
  • November 10 2016
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The Amnesiac Customer and the Importance of Emotions
The Amnesiac Customer and the Importance of Emotions
  • Howard Lax
  • November 09 2016
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How Technology and Big Data Impacted the Loyalty Program Evolution
How Technology and Big Data Impacted the Loyalty Program Evolution
  • The DataCandy Team
  • November 07 2016
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The Impact of Incentives on Consumer Behavior
The Impact of Incentives on Consumer Behavior
  • The Virtual Incentives Team
  • October 19 2016
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The ROI of Engagement Loyalty
The ROI of Engagement Loyalty
  • The Chirpify Team
  • October 17 2016
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How to make ANY Loyalty Rewards Program Successful
How to make ANY Loyalty Rewards Program Successful
  • Tom Koeppen
  • October 03 2016
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Interactive Personalized Media: Real-Time Video for Business Success
Interactive Personalized Media: Real-Time Video for Business Success
  • The Pitney Bowes Team
  • September 30 2016
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The Useful Brand Report
The Useful Brand Report
  • Ben Gaddis
  • September 29 2016
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