Brands See Consumers Changing and Evolving With the Times

  • April 26 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

The habits of consumers have changed considerably over the past 18 months, a pandemic necessity that has shifted the way shoppers and buys spend their money and select the brands they wish to do business with.John Giaquinto, the Senior Director of...Read More

How Brands Define and Measure Emotional Loyalty

  • April 15 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Emotional loyalty can mean different things to different brands. And even then, some brands have a hard time even defining the term, which has baffled many industry experts and researchers for years. “Emotional loyalty is fairly difficult...Read More

Q&A with Cecilie Balfour, TELUS

  • February 18 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  Cecilie Balfour is the Senior Market Manager at TELUS, which is Canada’s fastest-growing national telecommunications company. TELUS recently won two awards at the annual Loyalty360 awards program, including a Gold in the Innovation...Read More

TELUS Uses Rewards, Social Purpose to Grow Customer Engagement

  • February 16 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  When TELUS was looking for a creative way to give a visual inspiration for the TELUS Rewards campaign, it looked at several different “critters” that it uses in its marketing campaign. “Our look and feel really revolves...Read More