Please enter your username or the email address associated with the account so we can help you reset your password.
When Michaels built their customer rewards program several years ago, they went into it with their opinion that not all customers are created equal.
"Our best customers should get the best value from this program," says Sachin Shroff, the Vice President of Loyalty and Customer Relations Management at Michaels, a one-stop-shop for all things arts and crafts across North America with more than 1,200 stores in 49 states and Canada.
"So based on that, the thought was to....
This article is Loyalty360 Subscriber-only content; please log in to read. Not a subscriber? Don't worry, it's easy to sign up! Click below to read this article and access other complimentary Loyalty360 content.
This content can be viewed with a complimentary Loyalty360 subscription. For access to even more content and association benefits, view Loyalty360 membership levels here