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Jim Marcum is the Chief Executive Officer for David's Bridal, a national and intentional retailer of bridal and formalwear with headquarters in Conshohocken, Pennsylvania.
Loyalty360 CEO Mark Johnson met with Marcum to discuss the...Read More
Denise Pedini is the Senior Vice-President of Guest Experience at Newk's Eatery, a fast-casual restaurant with over 100 locations in 14 states.
Loyalty360 CEO Mark Johnson met with Pedini to discuss Newk's Eatery's newest in customer...Read More
One out of every three bridal dresses in America today is sold by David’s Bridal. What began as a single wedding dress store in Florida has grown into a national and international favorite among bridal parties. With a focus on value...Read More
Known as much for its family-rooted recipes as for its high-quality ingredients, Newk's Eatery has been gaining a loyal fanbase for eighteen years. Now it's time to serve up a new dish that loyal fanbase has been craving: Newk's...Read More
When it comes to late night snacks, it is hard to beat a fresh, warm cookie. Started by a college student in a dorm room in 2003, Insomnia Cookies is now baking and delivering cookies across the United States.
Insomnia Cookies has stayed...Read More
Home of the preferred midnight snack of college students and folks with a sweet tooth, Insomnia Cookies bakes fresh, homemade cookies in over 200 locations nationwide. Boasting over a dozen flavors, Insomnia Cookies delivers late into the night to...Read More
Known for its generous rewards program, Wyndham Hotels & Resorts is beloved by everyday travelers worldwide. With partnerships top of mind for many brands in search of a competitive edge, in late 2021, Wyndham’s loyalty program, Wyndham...Read More
Known for its generous rewards program, Wyndham Hotels & Resorts is beloved by everyday travelers worldwide. Wyndham Rewards, the company’s loyalty program, allows members to redeem points at any of more than 50,000 properties worldwide,...Read More
Lisa Regelman is the Director of Loyalty and Growth Marketing for Peet’s Coffee, a Bay Area-based coffee shop with about 200 locations in the U.S. and products available in about 1,700 grocery stores.
Regelman spoke with Loyalty360 CEO Mark...Read More
Despite hailing from the Bay Area, Peet’s Coffee has grown to be a nationwide phenomenon, with over 200 company-operated locations in the U.S., not to mention the over 1,700 grocery stores that stock their products.
Their longevity and...Read More
John Sellers is Head of Rewards at Bank of America, the second largest banking institution in the United States, and the eight-largest in the world, with over 4,600 retail financial centers & approximately 16,200 ATMS in existence.
Tommi Marsans is a Marketing Technology Strategist at Verizon Business Group, a division within Verizon Communications, one of the world’s leading providers in technology, communications, and entertainment products and services that...Read More
Being the second largest financial institution in the United States and eighth largest globally would have many brands satisfied. However, Bank of America does not settle for satisfaction and instead looks for opportunities to grow and foster a...Read More
Jason Sprawka is the Global Director of Customer Experience at Ford Motor Company, the best-selling automotive brand in North America with 3,100 dealers just in the United States.
Loyalty360 CEO Mark Johnson spoke with Sprawka about Ford Reward...Read More
To Jason Sprawka, Global Director of Customer Experience at Ford Motor Company, Ford is more than a job – it’s in the family.
“I'm actually a fourth generation Ford employee,” says Sprawka. “Our company is 118...Read More
Lindsay McCann is the Director of Customer Loyalty and Marketing at New Seasons Market, a Portland-based grocer with 19 stores across the Pacific Northwest, with more stores opening soon.
Loyalty360 CEO Mark Johnson spoke with McCann about New...Read More
Jennifer Kretchmar and Ed Poppe are the Chief of Merchandise and Digital and Vice President of CRM, Loyalty, and Performance Marketing, respectively, of Build-A-Bear, a retailer that sells personalized teddy bears at over 500 workshops...Read More
For New Seasons Market, it is all about doing the right thing, both for themselves and the communities they serve.
The Portland-based grocer with 19 stores across the Pacific Northwest was the world’s first B Corp certified grocer, making...Read More
Kendall Ware is the Chief Brand Officer for Cinnabon, the market leader among cinnamon bakeries with over 1,200 franchise locations worldwide, and Carvel, a leading provider of premium soft ice cream and hand dipped ice cream products, as well as...Read More
If you’ve been inside a shopping mall, chances are you’ve seen a Cinnabon shop with customers hurrying to join the ever-growing lines. The baked goods brand, known for their delicious cinnamon rolls, opened their doors in 1985 and have...Read More
Jay Hubbs and the Best Western Hotels and Resorts marketing team no longer talk about “getting back to normal” as far as the travel and hospitality industry goes.
“Dorothy Dowling would say not ‘return,’ but reset...Read More
Michele Driscoll is Vice President of Customer Engagement, Loyalty, Personalization and Promotions at CVS Health, parent company of CVS Pharmacy, an innovative health solutions retail pharmacy with nearly 10,000 locations across the United States....Read More
For Michele Driscoll and her team at CVS, change isn’t something feared – it’s welcomed.
“Our goal is to continue to innovate our programs and really provide our customers with value and with a personalized...Read More
Despite the simplistic nature of a car wash, Mayra Chimienti knows that this experience would not exist without a tremendous change in the last couple of decades.
“[Car washes have] evolved as consumer trends have evolved, and we are now in...Read More
Erin Levzow is the Vice President of Marketing Technology for Del Taco, an American-Mexican fast food chain with over 600 locations that specializes in a combination of traditional Mexican and American dishes.
Loyalty360 CEO Mark Johnson spoke...Read More
Ryan Ostrom is Chief Marketing Officer and Executive Vice President at Jack in the Box, which has over 2,200 locations, primarily serving the West Coast of the United States.
Loyalty360 CEO Mark Johnson spoke with Ostrom about their Jack Pack...Read More
As far as Ryan Ostrom is concerned, Jack in the Box restaurants have become the “Jack of All Trades” when it comes to the quick-service restaurant space.
“We’re like the jack of all trades, serving chicken, taco and burger...Read More
Lisa Hallam is the Senior Director for Loyalty and Consumer Strategy at Papa John’s, the world’s third-largest pizza delivery company with more than 5,500 restaurants in 49 countries and territories as of June 28, 2021.
Loyalty360 CEO...Read More
Julia Draper is the Vice President of Marketing at rue21, a leading teen specialty retailer which operates over 650 stores in 45 states.
Loyalty360 CEO Mark Johnson spoke with Draper about the customer engagement efforts at rue21 and its rewards...Read More
Most everyone knows Papa John’s creed: Better Ingredients. Better Pizza.® But the pizza brand can now add one more to that list: a better loyalty program.
Papa John’s loyalty program Papa Rewards reached a milestone this summer...Read More
It is often difficult for a brand to be everything to everyone, but for rue21, that is the simple strategy that drives the chain of over 650 stores that focuses on trendy and affordable styles for ages 15 to 25.
And with about 40% of their...Read More
When CEO Tom Caporaso first began at Clarus Commerce more than a dozen years ago, it was a much smaller organization where everyone was expected to roll up their sleeves and dive into projects.
Today, Caporaso spends a lot more time talking...Read More
Allison Cocker is the Communications Manager at Salata Salad Kitchen, a built-to-order salad kitchen with over 80 locations.
Loyalty360 CEO Mark Johnson spoke with Cocker about Salata Salad Kitchen’s loyalty and customer engagement efforts....Read More
Even while Allison Cocker was helping to overhaul Salata Salad Kitchen’s entire tech suite — POS system, website, and mobile app — in 2020, she knew there remained a constant in how the brand wanted to serve its customers...Read More
As much as Mark Lohmann wants his Quiznos restaurant brand to be as hi-tech as his competitors, he still wants to ensure that customers with a question or a complaint can still dial them up instead of simply having to fill out an online form or...Read More
Mindi Bridges is the Chief Brand & Marketing Officer for VASA Fitness, which has 48 locations that serve over 400,000 members across Colorado, Utah, Kansas, Oklahoma, Arizona, and Indiana.
Loyalty360 CEO Mark Johnson spoke with Bridges about...Read More
With all that has happened in the world over the last 18 months, Mindi Bridges knows that getting to the gym and exercising isn’t just about building muscle and getting toned.
“We see wellness as both physical and mental health,&rdquo...Read More
Christy Johnson is Vice President of Branding at Certified Angus Beef, a group of family ranchers that offers the world’s first premium brand of beef.
Loyalty360 CEO Mark Johnson spoke with Johnson about Certified Angus Beef’s...Read More
Matt Moore is the Vice President of Digital and Loyalty at Tim Hortons, Canada’s largest restaurant chain operating in the quick-service industry serving over 5 million cups of coffee every day, with 80% of Canadians visiting one of nearly 4...Read More
Of all the numerous items that needed to be checked and re-checked before launching a loyalty program, the biggest one for Certified Angus Beef was getting the receipt scanning capabilities down pat.
With their product licensed to various sellers...Read More
When 80% of the country comes to your brand every month — as is the case for Tim Hortons in Canada — areas for improvement aren’t obvious.
“That means effectively all Canadians are coming,” says Matt Moore, Vice...Read More
Danika Brown is Director of Brand Marketing for Auntie Anne’s, which has more than 1,700 locations in 48 states and more than 25 countries.
The brand got its start in 1988 when Anne Beiler bought a stand in a Pennsylvania farmer's...Read More
Lindsey Roy is the Chief Marketing Officer at Hallmark, a $3.5 billion company that operates a diversified portfolio of businesses, including greeting cards, gift wrap, and related products, as well as the Crayola brand and three cable channels...Read More
Suffice to say, the year 2020 meant just about everyone needed to get a nice greeting card in the mail from a friend or family member from time to time.
At Hallmark, they ended up handing out over 7 million free cards over the last year or so in...Read More
Danielle Porto Parra is the head of marketing for McAlister’s Deli, which has nearly 500 restaurants in 28 states serving sandwiches, spuds, salads, and of course their famous McAlister’s Sweet Tea.
Loyalty360 CEO Mark Johnson —...Read More
While some restaurant brands may invest in expansive marketing campaigns and hi-tech apps to attract customers, McAlister’s Deli has imparted a bit of old-fashioned hospitality, mixed with technology, when it comes to attracting and keeping...Read More
Rahul Chand is the Vice President of Membership Marketing at AAA Northeast, which serves 6.1 million members in Connecticut, Massachusetts, New Hampshire, New Jersey, New York, and Rhode Island.
Loyalty360 CEO Mark Johnson caught up with Chand to...Read More
The walk from the office of the top marketing exec to the head of IT at Capriotti’s Sandwich Shop isn’t that far these days since the same person now wears both hats.
Jane McPherson is Senior Vice President of Marketing for Capriotti...Read More
Greg Wold is Vice President of Marketing for Toppers Pizza, which has nearly 70 unit pizza franchises with locations across 12 states.
He recently spoke with Loyalty360 CEO Mark Johnson about Toppers Pizza’s rewards and loyalty program and...Read More
After Greg Wold’s daughter made him a grandfather for the first time in January 2020, he was struck by an unusual request she made right after giving birth: a Toppers Pizza.
“What my daughter wanted after she gave birth was Toppers...Read More
Andrea Shey is Associate Vice President of Loyalty Marketing at Celebrity Cruises, which has 14 ships in more than 300 destinations on all seven continents.
Celebrity Cruises was the first cruise ship to sail from U.S. waters in more than a year...Read More
Andrea Shey has a term to explain what is happening at airports and cruise ships around the world: COVID revenge travel.
There’s definitely this pent-up demand for travel,” says the Associate Vice President of Loyalty Marketing at...Read More
Matt Olsen is the Director of Digital Guest Experience at Firehouse Subs, which has more than 1,200restaurants in operation. It was founded in Florida in 1994 by brothers and former firefighters Chris Sorensen and Robin Sorensen.
A portion of...Read More
Sherri Landry is the Chief Marketing Officer of CEC Entertainment, which owns the Chuck E. Cheese, Peter Piper Pizza, and Pasqually’s Pizza & Wings brands.
Loyalty360 CEO Mark Johnson recently spoke with Landry about Chuck E. Cheese...Read More
When Matt Olsen received an email one September from a clothing brand that was extolling the benefits for its fall jackets, he was not amused.
The Director of Digital Guest Experience at Firehouse Subs based in Jacksonville, Florida, was a tad...Read More
Sherri Landry just may have the toughest marketing job in the world: trying to understand what drives those finicky customers age 3 to 8.
As Chief Marketing Officer of CEC Entertainment — which owns the Chuck E. Cheese, Peter Piper Pizza...Read More
Robert Passikoff is president of Brand Keys, a New York-based brand engagement and customer loyalty research consultancy that releases an annual survey of iconic American brands that identifies those brands that consumers believe best embody the...Read More
Brand Keys annual survey of iconic American brands has identified those brands that consumers believe best embody the value of “patriotism.” Jeep ranked No. 1 for the 19th straight year. Walmart, Disney, Ford, and Amazon also led the...Read More
Glen Bradley is Group Vice President of Marketing at Price Chopper Supermarkets and Market 32, which combined have over 130 locations.
Loyalty360 CEO Mark Johnson spoke with Bradley about Price Chopper’s ongoing customer loyalty efforts and...Read More
Like many executives who lead loyalty and rewards programs, Glen Bradley is thrilled to have customers of Price Chopper Supermarkets and Market 32 sign up for their engagement programs.
But for Bradley — the Group Vice President of...Read More
When Nikki Rasmussen looks at her annual advertising and marketing budget each year, the Director of Digital Marketing for Fuzzy’s Taco Shop knows the most productive efforts aren’t in the spreadsheet.
“I like to say, the best...Read More
When Tyler Baesman received a letter from his car dealership asking him to lease another car when his current lease expired, he was a decidedly underwhelmed.
The president of Baesman — which assists clients in building and nurturing...Read More
Stuart Foster is the President of Automotive and Affinity of Hagerty, an automotive enthusiast brand offering integrated membership products and programs. Based in Traverse City, Michigan, the company has over 1,600 employees in the U.S., Canada...Read More
Imagine having 275 interactions with your automobile insurer each year. For many, that would be a tad too much, but for members of Hagerty Drivers Club, it feels just about right.
Hagerty is an automotive enthusiast brand offering integrated...Read More
Jimmy Budnik is Vice President of CRM for Overstock, which took home two awards at the 2020 Loyalty360 awards. They received a Gold in the Employee Engagement and Impact category and a Silver in the Technology and Trends category.
Loyalty360 CEO...Read More
Ask anyone at Overstock to describe a loyal customer, and you will a different answer from just about anyone you meet.
“There are debates in our building about what the word means on any given day,” says Jimmy Budnik, the Vice...Read More
Katie Petru is the Director of Communications and Community, and Mike Templeton is the Director of Loyalty and Digital Marketing at Casey’s, which has more than 2,300 convenience stores in the Midwestern and Southern United States...Read More
Michelle Wildenauer had just sat down in her seat on a Delta flight — her first in over a year since the pandemic began — when an attendant stopped by to chat.
“She said, ‘Welcome back, Ms. Wildenauer — we see this...Read More
There once was a time when brands like Casey’s earned the name “convenience store” because they were fast with their service and always quick with a smile.
As times have changed, other retailers soon caught up to the ease and...Read More
Lillian Murphy is the Vice President of Customer Experience and Loyalty at Red Lobster, the world's largest seafood restaurant company with over 700 locations.
Loyalty360 CEO Mark Johnson spoke with Murphy about the Red Lobster Rewards...Read More
Just when many brands thought they had customer loyalty figured out with new technology and the ability to capture data, Dave Andreadakis, Kobie’s Chief Innovation Officer, suggests there may be something just as important that marketers...Read More
For Red Lobster’s Lillian Murphy, part of running a brand rewards program is not only bringing customers back to their restaurants, but it is also about having fun while doing it.
The Vice President of Customer Experience and Loyalty at the...Read More
Rich Hope is the Chief Marketing Officer for Jersey Mike’s Franchise Systems, Inc., one of the nation’s leading sub sandwich franchises with more than 2,500 locations open and in development.
Loyalty360 CEO Mark Johnson and Hope...Read More
Sachin Shroff is the Vice President of Loyalty and Customer Relations Management at Michaels, a one-stop shop for all things arts and crafts across North America with more than 1,200 stores in 49 states and Canada.
Loyalty360 CEO Mark Johnson...Read More
With an in-house team of 30 developers working on its POS and loyalty program, you would think Rich Hope, the Chief Marketing Officer for Jersey Mike’s Franchise Systems, Inc., would feel a little content that his technology is state-of-the...Read More
When Michaels built their customer rewards program several years ago, they went into it with their opinion that not all customers are created equal.
"Our best customers should get the best value from this program," says Sachin Shroff...Read More
David Prokupek is the CEO of Ideal Image, a direct-to-consumer telehealthcare brand with a mission to help people look and feel their best through laser hair removal, body sculpting, Botox, and anti-aging services, among others.
Loyalty360 CEO...Read More
Ideal Image CEO David Prokupek makes it clear that, when it comes to the challenges of tech stacks, he is an 80-20 person through and through.
“I’d like to get 80% of the gain out of 20% of the platforms,” Prokupek says. &ldquo...Read More
In the world of fuel service and convenience, nothing seems to be predictable anymore. But ExxonMobil’s Yan Côté believes he and his team are getting as close as they can these days when it comes to consumers’ engagement with their...Read More
Ryan Draude is the Head of Loyalty and Digital, and Melanie Butler is the Manager of CSM at Loyalty Strategy at Giant Food, a retailer in the Washington DC, Virginia, Maryland, and Delaware area with over 160 stores.
In 2020, Giant Food won a...Read More
Dave Martinelli is Chief Marketing Officer for Mohegan Gaming & Entertainment, a master developer and operator of entertainment resorts, including Mohegan Sun in Connecticut, Inspire in South Korea and Niagara Casinos in Canada, and the newly...Read More
If the past year was all about brands being flexible in how they engaged and rewarded their customers, then Giant Food hit their nail square on the hit when it came to launching an upgraded loyalty program in 2020.
The grocer actually named the...Read More
All the engagement technology and loyalty wizardry in the world can’t seem to help a lot of brand marketers when it comes to understanding how to look at their customers in 2021 after what everyone went through last year.
“I think it...Read More
Tammy McIntosh, the Senior Vice President and Customer Rewards Manager for PNC, recently spoke with Loyalty360 CEO Mark Johnson about their rewards and engagement programs around their financial products and services.
PNC Bank operates in 21...Read More
Since Joella’s Hot Chicken just launched its first loyalty and rewards program in April, Chief Marketing Officer Katie Wollrich says she has an idea of what it will take to make the info actionable once the data starts rolling in.
The habits of consumers have changed considerably over the past 18 months, a pandemic necessity that has shifted the way shoppers and buys spend their money and select the brands they wish to do business with.John Giaquinto, the Senior Director of...Read More
Justin Weinstein is the Senior Director of Customer Experience at Giant Eagle, which operates more than 400 supermarket and convenience store locations and employs more than 34,000 team members.
Mark Johnson, CEO of Loyalty360, recently spoke...Read More
For those who run the myPerks loyalty program for Giant Eagle, it was all about making things faster and easier.
That includes Justin Weinstein, the Senior Director of Customer Experience at Giant Eagle, which operates more than 400 supermarket...Read More
The Porsche name has been synonymous with excellence in sports car performance, design and quality for many decades, but several years ago, the global brand found itself struggling to overcome customer experience rankings that worried the company...Read More
Today’s brands are in the “middle of a seismic shift” in the challenges and opportunities they face with customer loyalty, says Adhish Kulkarni, Senior VP, and GM of Evolving Systems’ Digital Engagement and Loyalty...Read More
Imani Samuels is the Director of Loyalty Marketing at AARP, an association for people 50-plus that had almost 40 million members.
AARP Rewards recently received a Silver award and the Innovation and Corporate Social Responsibility...Read More
Todd Leach doesn’t believe customer feedback data only belongs in the marketing department and the C-suite.
“That information needs to be in the hands of the frontline employees,” says Leach, Chief Client Officer at SMG, a...Read More
Urban Air is a nationwide adventure park brand with more than 150 locations. Mark Johnson, CEO of Loyalty360, recently spoke with Jessica Correa, Urban Air’s Chief Marketing Officer, about the growth of the company and its decision...Read More
The world of customer loyalty, rewards, and gamification may be skewed toward a younger audience, but in the case of AARP, their members are holding their own quite well, thank you.
Once known as the American Association of Retired Persons...Read More
The irony is not lost on Urban Air Adventure Park’s Chief Marketing Officer Jessica Correa that her brand’s attempt to pull kids away from their devices and screens and into exercise and play often starts on the devices...Read More
At the recent 2020 Loyalty360 Awards, Verizon Wireless came away as big winners. They took home the Platinum Award in the Program Partnership category, won the Gold in the Loyalty Program Design category, and won the Bronze Award in the...Read More
No one knows that commerce is global more than Evolving Systems’ Adhish Kulkarni, the Senior Vice President and General Manager of their Digital Engagement and Loyalty Solutions.
Not only has Kulkarni implemented consumer engagement...Read More
Andras Szocs is the Senior Director and Head of Customer Programs and Center of Excellence for Salling Group, the largest retailer in Denmark, which serves over 11 million customers a week through its grocery store chains, coffee shops...Read More
In the fast-moving world of consumer marketing, it’s important to continually evolve to meet the needs of the customer. And no one knows that better than Julia Russell and Carrie Mastropaolo of Verizon.
The two are part of a larger...Read More
Andras Szocs uses a very simple test to see how effective the features on Salling Group's new loyalty and rewards app are going to be with customers: his grandmother.
“I really believe in simplicity,” says Szocs, the...Read More
Amy Barnett is Senior Director of CRM, Loyalty, and Insights at Famous Footwear, a national retailer that offers athletic and casual shoes for the active family from hundreds of brands, including Nike, Converse, Adidas, Puma, Vans, Birkenstock, Dr...Read More
Much like Jake and Elwood in the Blues Brothers movie, Famous Footwear’s Amy Barnett is on a mission.
“We’re on a personalization mission,” says Barnett, the Senior Director of CRM, Loyalty, and Insights at Famous Footwear...Read More
For Aneesh Reddy, today’s customer loyalty and engagement is very much like comparing the days when we all drove without the use of Google maps as our co-pilot.
Reddy, the co-founder and CEO at India-based Capillary Technologies that...Read More
Just like their customers who come into their restaurant and ‘build’ their unique order, Chipotle Mexican Grill also set out to build its loyalty and reward program from the bottom up.
In Summer 2016, Chipotle tested a limited...Read More
Megan Audette, Director of Advertising at Ally Financial, a leading digital financial-services company with $180 billion in assets. They are one of the largest full-service automotive finance operations in the country and offer a wide...Read More
Jamie Russo is Vice President of Loyalty Programs and Customer Engagement at Choice Hotels International, one of the largest and most successful lodging franchisors in the world.
Choice franchises 13 distinct brands that count more than 7...Read More
Tim Glomb has some very simple advice for brand marketers who want to know what is at the core of personalization when it comes to customer engagement and loyalty.
“If you’re going to invite a new neighbor over for dinner and you ask,...Read More
The marketing team at Ally Financial had two major hurdles to climb over the past few years: convince the public that they were more than just a bank and do it without the big budget of many of its competitors.
When the dust cleared at...Read More
With the hotel industry facing huge odds over the past year and travel often being a risky proposition, it made complete sense for Choice Hotels International when they announced their new strategic partner: Penn National Gaming.
Ashley Leger leads the 2Chance program for Atlantic Lottery, an organization that operates lottery games in Atlantic Canada and is owned jointly by the four Atlantic provincial governments: New Brunswick, Prince Edward Island, Nova Scotia,...Read More
Checkers and Rally’s recently developed a new mobile application and loyalty program for its restaurants, working in partnership with Paytonix.
Mark Johnson, CEO of Loyalty360, spoke about the program with Josh Buchmann, the Senior...Read More
Raja Rajamannar is the Chief Marketing and Communications Officer for Mastercard, but he has a warning for anyone else working who has the same CMO title as he.
Rajamannar, who has authored a new book called Quantum Marketing...Read More
There are very few second chances in life, which is why Canada’s Atlantic Lottery decided to call their loyalty program 2Chance to show how far they wanted to extend their customer’s play experience.
“It’s about...Read More
When quick-service restaurant consumers began quickly changing their buying habits in early 2020, many of them scrambled to come up with ideas to meet customer requirements of contactless interactions and faster service.
But at Checkers and...Read More
For decades, the slogan for Hannaford Supermarkets was ‘no cards, no games, no gimmicks.’
Hannaford is a 189-store supermarket chain based in Maine that operates stores in New England and New York. They recently won a Platinum...Read More
Cecilie Balfour is the Senior Market Manager at TELUS, which is Canada’s fastest-growing national telecommunications company.
TELUS recently won two awards at the annual Loyalty360 awards program, including a Gold in the Innovation...Read More
For decades, the slogan for Hannaford Supermarkets was ‘no cards, no games, no gimmicks.’
So when they set out to launch the first My Hannaford Rewards loyalty program, they knew they had to meet the challenge of living up to...Read More
When TELUS was looking for a creative way to give a visual inspiration for the TELUS Rewards campaign, it looked at several different “critters” that it uses in its marketing campaign.
“Our look and feel really revolves...Read More
Wyndham Hotels & Resorts won the Platinum in the 360-Degree category for overall excellence at the 2020 Loyalty360 Awards, as well as three other awards at the event.
The brand also captured a Platinum in the Customer Insights &...Read More
Matt Goldberg is the Director Of Pro Strategy And Loyalty at Floor & Decor, which won three awards during the recent Loyalty 360 Award presentation, including a Platinum in the B2B Customer Loyalty category, a Gold in the...Read More
In a year where travel and tourism marketing was the most
challenging ever, Wyndham Hotels & Resorts came through with flying colors to take home the prestigious 360-Degree top brand award at the 2020 Loyalty360 Awards.
The New...Read More
Air Canada is Canada’s largest domestic and international airline. Canada’s flag carrier is among the 20 largest airlines in the world and in 2019 served over 51 million customers.
Air Canada recently won a Platinum award in...Read More
Black Star Burger, based in Russia, is a brand
immersed in hype, especially with its founder — hip-hop celebrity Timati — extremely well known around the globe.
Timati is the founder of the hip hop music label Black Star and other...Read More
Air Canada may already be amongst the 20 largest airlines in the world, but that doesn’t stop them from continuously finding new ways to innovate and come up with new ideas to serve its customers.
“We like to say that we...Read More
Matthew Seagrim is Managing Director of SCENE, a joint venture between Cineplex Entertainment and Scotiabank, which has officially ranked Canada’s most extensive entertainment loyalty program.
SCENE also took home several honors at...Read More
When SCENE launched in 2007 as a joint venture between Cineplex and Scotiabank that soon became Canada’s largest entertainment loyalty program, they were aware of the audience they wanted to target for membership.
“A huge...Read More
Erin Corrigan is the Digital Marketing Manager at Donatos, an Ohio-based pizza delivery restaurant franchisor that has nearly 200 locations in 10 states, with the majority of locations in Ohio.
Donatos won a Silver award at the recent...Read More
7-Eleven is a premier name in the convenience
retailing industry. Based in Irving, Texas, they operate, franchise, and license more than 71,800 stores in 17 countries, including 12,000 in North America.
Known for its iconic brands such as...Read More
Jodi Boyce is executive vice president of the fast-casual Denver-based teriyaki franchise, Teriyaki Madness, which features a Seattle-style teriyaki menu with nearly 95 locations in the U.S.
Teriyaki Madness has leveraged its loyalty...Read More
Jodi Boyce’s start in the foodservice business wasn’t the typical endeavor, but she did get a lot of miles out of the experience.
As a recent college grad in Colorado, Boyce got a job driving the Oscar Mayer Wienermobile...Read More
The GIANT Company is a U.S. supermarket chain that operates 186 stores in, Pennsylvania, Maryland, Virginia, and West Virginia. They operate full-scale supermarkets under the GIANT and MARTIN’S banners, along with small-scale urban...Read More
Veggies Made Great's goal is to inspire people to love eating veggies by creating high-quality, delicious, and nutritionally smart, veggie-rich foods that are ready to eat and available everywhere.
Loyalty360's Mark Johnson...Read More
The GIANT Company’s Emily Mikus has been
around marketing and customer engagement
programs for many years, but she had no better technical way to describe the year that was.
“It was just a pop-up, whack-a-mole kind of...Read More
Veggies Made Great makes a bold statement in how they make their products: the first ingredient in every product we make is vegetables.
Their double-chocolate muffin? The first ingredient is zucchini, followed by carrots. Their taste...Read More
Jason Whiting is Director of the Global VIP Program at LEGO, one of the most popular and widely used toys in the world and an internationally recognized brand. The LEGO Group is a privately held company based in Denmark, and the company is...Read More
Vanessa Peña is the program leader of the digital experience at Domino’s, which is one of the world’s leading QSR brands in the pizza sector.
Domino’s took home a gold in the CX Strategy category at the recent 2020...Read More
Accidents happen, even to the best pizza
makers in the world. So when Domino’s decided to provide “Delivery Insurance” on their products more than a decade ago, customers literally ate it up.
The feedback that Domino...Read More
For a toy company that has been around since 1932 — and which it seems has appeared in every household known to man — LEGO thought it needed to take a different approach with its rewards program.
Before 2019, the previous...Read More
Ashley Beckman is the global brand manager at
Treasury Wine Estates, which is the maker of 19 Crimes wines and spirits, which was the Platinum award winner in the Loyalty Program Design category at the recent 2020 Loyalty360 awards...Read More
Alan Magee is Vice President of Digital Marketing and Technology at Church’s Chicken, which — along with its sister brands Texas Chicken and Church’s Texas Chicken outside of the U.S. —has more than 1,500 locations...Read More
Crime may not pay, but for 19 Crimes’ Infamous Insiders Rewards program,
there was a definite payoff to its marketing efforts this past year.
19 Crimes is the cornerstone in the Treasury Wine Estates portfolio, and its witty and...Read More
According to Alan Magee, Vice President of Digital Marketing and Technology at Church's Chicken, building a digital approach to consumer marketing is a little like building a home construction.When he joined the franchise group &mdash...Read More
Sodexo North America employs 160,000 people at 13,000 sites in all 50 of the United States and Canada, providing facilities management and food services to schools, universities, hospitals, senior living communities, venues, and other vital...Read More
Since Bank of America launched its Preferred Rewards program in 2014, it has seen record levels of client satisfaction and growth. Bank of America Rewards executive, John Sellers, says the program now has more than 7.9 million members who...Read More
When it comes to reward programs in the financial sector, big numbers play a big role in driving client satisfactio and deepening client relationships. Since launching its industry-leading, no-fee Preferred Rewards program...Read More
Don’t bother asking the folks at Sodexo North America ‘what’ they do; that is not as important as telling you about ‘how’ they do it.The company — which employs 160,000 people at 13,000 sites in all 50 of...Read More
Mark Johnson, CEO of Loyalty360, had the chance to talk with Katherine LeBlanc, Chief Marketing Officer with Painting with a Twist, the original and leading paint and sip franchise with almost 300 studios open or in development in 39...Read More
As the Chief Marketing Officer for Twist Brands, Katherine LeBlanc knows full well the importance of supporting the companies’ franchisees as they battle through what seems to be the ever-changing habits of its customers...Read More
Loyalty360 CEO Mark Johnson had the chance to talk with Nir Patel, the President of Belk, a department store chain founded in 1888 which has nearly 300 locations today in 16 States.
People have shifted in their lifestyle during the...Read More
Nir Patel has a front-row seat watching how U.S. consumers have adjusted their shopping habits in 2020. As the President of Belk, a department store chain founded in 1888 with nearly 300 locations across 16 southeastern states, Patel has...Read More
El Pollo Loco is Spanish for "The Crazy Chicken," and is an LA-Mex restaurant chain specializing in fire-grilled chicken, with over 465 locations in six states.
Mark Johnson from Loyalty 360 recently had the chance to speak with...Read More
Fleet Feet is a company that has been outfitting runners with the right equipment and knowledge since 1976. They have over 180 stores across the U.S. and are a category leader.
Mark Johnson, CEO of Loyalty360, had the chance to talk with...Read More
If you want to know how much El Pollo Loco is committed to its customers, consider what the company did when they recently called their top 50 loyalists and asked each of them what they liked — as well as didn't like — about...Read More
The good news for Fleet Feet in 2020 was that more people became interested in staying in shape, which included walking and running. The not-so-good news in all of this was handling increased store traffic in a year where people were not...Read More
Charleys Philly Steaks founder and CEO Charley Shin tasted his first Philly Cheesesteak in 1985 while attending The Ohio State University, and as a young undergrad with an appetite for success, he knew he wanted to share this sandwich...Read More
Charleys Philly Steaks founder and CEO Charley Shin tasted his first Philly Cheesesteak in 1985 while attending The Ohio State University, and as a young undergrad with an appetite for success, he knew he wanted to share this sandwich...Read More
Whether it’s sustaining through the current health crisis, standing out in a crowded market, or tackling the ever-changing demands of consumers, today’s senior marketers have a host of challenges to confront. Thought...Read More
Any brand launching a new loyalty platform or mobile app soon realizes they are about to be hit with an avalanche of new customer data pouring in. What they do with that data is possibly the key to the success of the brand’s new...Read More
Mark Johnson from Loyalty 360 recently had the chance to speak with Krystal Zell, vice president of customer marketing and operations at The Home Depot, about the launch of Home Depot’s expanded Pro Xtra loyalty program.
Pro Xtra...Read More
Branch Insurance started in 2017 and has grown to over 1,000 customers since. The company offers customers a firm price for bundled home and auto insurance within seconds, using just a customer’s name and address. So, instead of...Read More
If you walk down the aisle of a typical Home Depot store, you will probably cross paths with two types of customers: the do-it-yourselfers who might be working on a weekend project, and the professional contractor who might be remodeling a...Read More
Most consumer’s interaction with their insurance company usually comes at a very bad time: an illness, an auto accident, or damage to their home. Suffice to say, it isn’t always a pleasant experience happening when they need to call...Read More
Donna Josephson is a senior vice president and chief marketing officer of Corner Bakery, a fast-casual restaurant, serving kitchen oriented, crafted breakfast, lunch dinners, and catering as well.
Corner Bakery started as a small...Read More
As many restaurant chains worked to adapt to new food-service standards, the risk of losing loyal and engaged customers becomes even more heightened. Ana Guzman, director of loyalty and customer engagement at TGI Fridays, is working to...Read More
When TGI Fridays became a staple of American casual dining more than 55 years ago, it was all about the fun inside the restaurant and at the bar. Their locations provided an opportunity for consumers to meet new people and mix with friends...Read More
Donna Josephson can remember what a thrill it was to be able to automatically add a customer’s own name at the top of a marketing email. But as Senior Vice President and Chief Marketing Officer of Corner Bakery — a fast...Read More
Convenience stores are usually only seen as a place to stop for a quick snack and possibly even gas, but for some customers, Wawa is much more. Wawa is a self-described “passion brand” – after all, not all c-stores see...Read More
Loyalty360’s Mark Johnson spoke with Malachi Bennett, loyalty manager for Shell Retail North America, and Fergie Theriault, general manager marketing for Shell Retail North America, on how the Fuel Rewards program has adapted to the...Read More
A Harris Poll conducted on behalf of Shell found that 69% of consumers say that a road trip could help them escape the stresses of COVID-19. That’s when the company sprang into action with its “StateEscape,” a safe road...Read More
The Shell Oil Company is all about relieving stress for its customers, whether it be making the fuel purchasing process for a car more straightforward or offering deals with its Fuel Rewards program.
But when a Harris Poll conducted on...Read More
Here is Part II of a recent Q&A we did with Red Roof’s top marketing and loyalty experts; you can read Part I here, and also read a feature article on the Red roof program here.
Red Roof has been a mainstay in the lodging...Read More
For decades, KONG has made toys and training tools that best fit your pet's individuality, personality, and specific needs. In this interview with Loyalty360 CEO Mark Johnson and Brandon Delgrosso, general manager of KONG Box, discuss...Read More
Red Roof has been a mainstay in the lodging industry in the U.S. for about 50 years, and has a full suite of affordable brands to choose from.
Mark Johnson from Loyalty360 had the chance to talk with Marina MacDonald, Chief Marketing...Read More
This year, when many consumers found themselves stuck working from home— or maybe not even working at all because of the pandemic —pet care supplier KONG decided to ask people how much their dogs were helping them through the...Read More
Marina MacDonald and Brenda Eddy have spent their careers as top marketers at Red Roof making sure guests of the hotel chain received timely information and updates on their rewards program.
But when the pandemic shut down many businesses...Read More
In Part I of Loyalty360’s Mark Johnson’s interview with Best Western’s Dorothy Dowling, senior vice president and chief marketing officer, she spoke about the meaning of customer loyalty, how affiliating with Best Western...Read More
Best Western® Hotels and Resorts launched its SureStay Hotel Group® just four years ago, but the brand was named No. 1 in the economy segment in the J.D. Power 2020 North America Hotel Guest Satisfaction Study.
SureStay achieved the...Read More
SureStay Hotel Group® (SureStay) is the new kid on the block when it comes to economy stays at just four years since launch, but that didn’t stop the Best Western brand from snagging one of the industry’s top loyalty awards.
In Part I of Loyalty360’s Mark Johnson’s interview with Lisa Erickson, Sleep Number’s senior director of customer relationship management, loyalty and creative production services, she spoke of the company’s mission...Read More
Studies have shown that sleeping is essential to a person’s health, with analysis suggesting that sleeping five or fewer hours per night could increase mortality risk by as much as 15 percent. That is why mattress companies such as...Read More
In Part I of Loyalty360’s Mark Johnson’s interview with Mats Winter, director of product at Air Canada, he spoke on the opening of the Maple Leaf Lounges and Air Canada’s mobile app.
In Part II, Winter discusses what Air...Read More