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Mark Johnson

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Q&A with Vanessa Peña, Domino’s

  • January 15 2021
  • Resource: In-Depth Exclusives

 Vanessa Peña is the program leader of the digital experience at Domino’s, which is one of the world’s leading QSR brands in the pizza sector. Domino’s took home a gold in the CX Strategy category at the recent 2020...Read More

Q&A With Jason Whiting, LEGO, Part I

  • January 14 2021
  • Resource: In-Depth Exclusives

  Jason Whiting is Director of the Global VIP Program at LEGO, one of the most popular and widely used toys in the world and an internationally recognized brand. The LEGO Group is a privately held company based in Denmark, and the company is...Read More

Domino’s Relies on Product Insurance to Build Customer Loyalty

  • January 13 2021
  • Resource: In-Depth Exclusives

  Accidents happen, even to the best pizza makers in the world. So when Domino’s decided to provide “Delivery Insurance” on their products more than a decade ago, customers literally ate it up. The feedback that Domino...Read More

LEGO Goes After a Lifetime of Loyalty

  • January 12 2021
  • Resource: In-Depth Exclusives

  For a toy company that has been around since 1932 — and which it seems has appeared in every household known to man — LEGO thought it needed to take a different approach with its rewards program. Before 2019, the previous...Read More

Q&A with Ashley Beckman, 19 Crimes, Part II

  • January 11 2021
  • Resource: In-Depth Exclusives

  Ashley Beckman is the global brand manager at Treasury Wine Estates, which is the maker of 19 Crimes wines and spirits, which was the Platinum award winner in the Loyalty Program Design category at the recent 2020 Loyalty360 awards...Read More

Q&A with Alan Magee, Church’s Chicken, Part II

  • January 08 2021
  • Resource: In-Depth Exclusives

  Alan Magee is Vice President of Digital Marketing and Technology at Church’s Chicken, which — along with its sister brands Texas Chicken and Church’s Texas Chicken outside of the U.S. —has more than 1,500 locations...Read More

Q&A with Ashley Beckman, 19 Crimes, Part I

  • January 07 2021
  • Resource: In-Depth Exclusives

  Ashley Beckman is the global brand manager at Treasury Wine Estates, which is the maker of 19 Crimes wines and spirits, which was the Platinum award winner in the Loyalty Program Design category at the recent 2020 Loyalty360 awards...Read More

Q&A with Alan Magee, Church’s Chicken, Part I

  • January 06 2021
  • Resource: In-Depth Exclusives

  Alan Magee is Vice President of Digital Marketing and Technology at Church’s Chicken, which — along with its sister brands Texas Chicken and Church’s Texas Chicken outside of the U.S. —has more than 1,500 locations...Read More

19 Crimes Breaks the Rules to Win Loyalty Program Design Award

  • January 05 2021
  • Resource: In-Depth Exclusives

  Crime may not pay, but for 19 Crimes’ Infamous Insiders Rewards program, there was a definite payoff to its marketing efforts this past year. 19 Crimes is the cornerstone in the Treasury Wine Estates portfolio, and its witty and...Read More

Keeping the Faith in Customer Loyalty at Church’s Chicken

  • January 04 2021
  • Resource: In-Depth Exclusives

 According to Alan Magee, Vice President of Digital Marketing and Technology at Church's Chicken, building a digital approach to consumer marketing is a little like building a home construction.When he joined the franchise group &mdash...Read More

Q&A With John Sellers, Rewards Executive, Bank of America

  • December 23 2020
  • Resource: In-Depth Exclusives

 Since Bank of America launched its Preferred Rewards program in 2014, it has seen record levels of client satisfaction and growth. Bank of America Rewards executive, John Sellers, says the program now has more than 7.9 million members who...Read More

Sodexo Builds on Brand Promise Through Employee Engagement | Q&A With Sodexo North America, Part I

  • December 22 2020
  • Resource: In-Depth Exclusives

 Sodexo North America employs 160,000 people at 13,000 sites in all 50 of the United States and Canada, providing facilities management and food services to schools, universities, hospitals, senior living communities, venues, and other vital...Read More

Preferred Rewards Delivers Big Numbers for Bank of America

  • December 21 2020
  • Resource: In-Depth Exclusives

When it comes to reward programs in the financial sector, big   numbers play a big role in driving client satisfactio and  deepening client relationships. Since launching its industry-leading, no-fee Preferred Rewards program...Read More

Sodexo Uses Employment Engagement to Highlight the ‘How’

  • December 18 2020
  • Resource: In-Depth Exclusives

 Don’t bother asking the folks at Sodexo North America ‘what’ they do; that is not as important as telling you about ‘how’ they do it.The company — which employs 160,000 people at 13,000 sites in all 50 of...Read More

Q&A With Katherine LeBlanc, Chief Marketing Officer with Painting with a Twist, Part I

  • December 15 2020
  • Resource: In-Depth Exclusives

   Mark Johnson, CEO of Loyalty360, had the chance to talk with Katherine LeBlanc, Chief Marketing Officer with Painting with a Twist, the original and leading paint and sip franchise with almost 300 studios open or in development in 39...Read More

Painting With a Twist Builds Emotional Connections Through Shared Experiences

  • December 11 2020
  • Resource: In-Depth Exclusives

    As the Chief Marketing Officer for Twist Brands, Katherine LeBlanc knows full well the importance of supporting the companies’ franchisees as they battle through what seems to be the ever-changing habits of its customers...Read More

Q&A with Nir Patel, President of Belk, Part 2

  • November 23 2020
  • Resource: In-Depth Exclusives

  Loyalty360 CEO Mark Johnson had the chance to talk with Nir Patel, the President of Belk, a department store chain founded in 1888 which has nearly 300 locations today in 16 States. People have shifted in their lifestyle during the...Read More

Q&A with Nir Patel, President of Belk, Part 1

  • November 20 2020
  • Resource: In-Depth Exclusives

  Loyalty360 CEO Mark Johnson had the chance to talk with Nir Patel, the President of Belk, a department store chain founded in 1888 which has nearly 300 locations today in 16 States. People have shifted in their lifestyle during the...Read More

Shifting Customer Lifestyles Keeps Belk Stores Focused on Engaging Loyal Customers

  • November 18 2020
  • Resource: In-Depth Exclusives

  Nir Patel has a front-row seat watching how U.S. consumers have adjusted their shopping habits in 2020. As the President of Belk, a department store chain founded in 1888 with nearly 300 locations across 16 southeastern states, Patel has...Read More

Q&A with Andy Rebhun, Vice President of Digital for El Pollo Loco, Part 2

  • November 13 2020
  • Resource: In-Depth Exclusives

 El Pollo Loco is Spanish for "The Crazy Chicken," and is an LA-Mex restaurant chain specializing in fire-grilled chicken, with over 465 locations in six states. Mark Johnson from Loyalty 360 recently had the chance to speak with...Read More

Q&A with Fleet Feet’s Ben Cooke and Ellen Donahue, Part 2

  • November 12 2020
  • Resource: In-Depth Exclusives

 Fleet Feet is a company that has been outfitting runners with the right equipment and knowledge since 1976. They have over 180 stores across the U.S. and are a category leader. Mark Johnson, CEO of Loyalty360, had the chance to talk with...Read More

Q&A with Andy Rebhun, Vice President of Digital for El Pollo Loco, Part 1

  • November 11 2020
  • Resource: In-Depth Exclusives

 El Pollo Loco is Spanish for "The Crazy Chicken," and is an LA-Mex restaurant chain specializing in fire-grilled chicken, with over 465 locations in six states. Mark Johnson from Loyalty 360 recently had the chance to speak with...Read More

Q&A with Fleet Feet’s Ben Cooke and Ellen Donahue, Part 1

  • November 10 2020
  • Resource: In-Depth Exclusives

 Fleet Feet is a company that has been outfitting runners with the right equipment and knowledge since 1976. They have over 180 stores across the U.S. and are a category leader. Mark Johnson, CEO of Loyalty360, had the chance to talk with...Read More

Listening to Customers is Key to El Pollo Loco's Success

  • November 09 2020
  • Resource: In-Depth Exclusives

 If you want to know how much El Pollo Loco is committed to its customers, consider what the company did when they recently called their top 50 loyalists and asked each of them what they liked — as well as didn't like — about...Read More

Fleet Feet Steps Up with User-Friendly App During Running Boom

  • November 06 2020
  • Resource: In-Depth Exclusives

 The good news for Fleet Feet in 2020 was that more people became interested in staying in shape, which included walking and running. The not-so-good news in all of this was handling increased store traffic in a year where people were not...Read More

Loyalty360 Q&A: Charleys Philly Steaks and BIBIBOP Asian Grill, Part II

  • November 02 2020
  • Resource: In-Depth Exclusives

 Charleys Philly Steaks founder and CEO Charley Shin tasted his first Philly Cheesesteak in 1985 while attending The Ohio State University, and as a young undergrad with an appetite for success, he knew he wanted to share this sandwich...Read More

Loyalty360 Q&A: Charleys Philly Steaks and BIBIBOP Asian Grill, Part I

  • October 30 2020
  • Resource: In-Depth Exclusives

  Charleys Philly Steaks founder and CEO Charley Shin tasted his first Philly Cheesesteak in 1985 while attending The Ohio State University, and as a young undergrad with an appetite for success, he knew he wanted to share this sandwich...Read More

Breaking Through and Building Relationships −Challenges of Today’s Senior Marketer

  • October 29 2020
  • Resource: In-Depth Exclusives

    Whether it’s sustaining through the current health crisis, standing out in a crowded market, or tackling the ever-changing demands of consumers, today’s senior marketers have a host of challenges to confront. Thought...Read More

Charleys Philly Steaks & BIBIBOP Asian Grill Want to Make Customers Feel Special

  • October 28 2020
  • Resource: In-Depth Exclusives

  Any brand launching a new loyalty platform or mobile app soon realizes they are about to be hit with an avalanche of new customer data pouring in. What they do with that data is possibly the key to the success of the brand’s new...Read More

Q&A with Krystal Zell, Vice President of Customer Marketing and Operations at The Home Depot, Part 2

  • October 26 2020
  • Resource: In-Depth Exclusives

 Mark Johnson from Loyalty 360 recently had the chance to speak with Krystal Zell, vice president of customer marketing and operations at The Home Depot, about the launch of Home Depot’s expanded Pro Xtra loyalty program. Pro Xtra...Read More

Q&A With Kim Klenk, Growth Marketing Director for Branch Insurance, PT. 2

  • October 23 2020
  • Resource: In-Depth Exclusives

 Branch Insurance started in 2017 and has grown to over 1,000 customers since. The company offers customers a firm price for bundled home and auto insurance within seconds, using just a customer’s name and address. So, instead of...Read More

Q&A With Kim Klenk, Growth Marketing Director for Branch Insurance

  • October 21 2020
  • Resource: In-Depth Exclusives

 Branch Insurance started in 2017 and has grown to over 1,000 customers since. The company offers customers a firm price for bundled home and auto insurance within seconds, using just a customer’s name and address. So, instead of...Read More

The Home Depot Works to Help Pro Customers Just as Much as DIYers

  • October 20 2020
  • Resource: In-Depth Exclusives

 If you walk down the aisle of a typical Home Depot store, you will probably cross paths with two types of customers: the do-it-yourselfers who might be working on a weekend project, and the professional contractor who might be remodeling a...Read More

Branch Insurance Hopes To Grow With Focus on Simplicity

  • October 19 2020
  • Resource: In-Depth Exclusives

Most consumer’s interaction with their insurance company usually comes at a very bad time: an illness, an auto accident, or damage to their home. Suffice to say, it isn’t always a pleasant experience happening when they need to call...Read More

Q&A with Donna Josephson, Senior Vice President and Chief Marketing Officer of Corner Bakery, Part II

  • October 16 2020
  • Resource: In-Depth Exclusives

 Donna Josephson is a senior vice president and chief marketing officer of Corner Bakery, a fast-casual restaurant, serving kitchen oriented, crafted breakfast, lunch dinners, and catering as well. Corner Bakery started as a small...Read More

TGI Fridays Works to Improve Rewards Program | Q&A with Ana Guzman, Director Of Loyalty And Customer Engagement at TGI Fridays, Part II

  • October 15 2020
  • Resource: In-Depth Exclusives

  As many restaurant chains worked to adapt to new food-service standards, the risk of losing loyal and engaged customers becomes even more heightened. Ana Guzman, director of loyalty and customer engagement at TGI Fridays, is working to...Read More

Q&A with Donna Josephson, Senior Vice President and Chief Marketing Officer of Corner Bakery, Part I

  • October 14 2020
  • Resource: In-Depth Exclusives

 Donna Josephson is a senior vice president and chief marketing officer of Corner Bakery, a fast-casual restaurant, serving kitchen oriented, crafted breakfast, lunch dinners, and catering as well. Corner Bakery started as a small...Read More

TGI Fridays Works to Improve Rewards Program | Q&A with Ana Guzman, Director Of Loyalty And Customer Engagement at TGI Fridays, Part I

  • October 13 2020
  • Resource: In-Depth Exclusives

  As many restaurant chains worked to adapt to new food-service standards, the risk of losing loyal and engaged customers becomes even more heightened. Ana Guzman, director of loyalty and customer engagement at TGI Fridays, is working to...Read More

TGI Fridays Deliver Feelings, Not Just Products

  • October 09 2020
  • Resource: In-Depth Exclusives

  When TGI Fridays became a staple of American casual dining more than 55 years ago, it was all about the fun inside the restaurant and at the bar. Their locations provided an opportunity for consumers to meet new people and mix with friends...Read More

Corner Bakery Hopes New Rewards Program Brings in the Dough

  • October 08 2020
  • Resource: In-Depth Exclusives

 Donna Josephson can remember what a thrill it was to be able to automatically add a customer’s own name at the top of a marketing email. But as Senior Vice President and Chief Marketing Officer of Corner Bakery —  a fast...Read More

Customer Loyalty is Much More Than Rewards for Wawa | Todd Miller, Sr. Director of Brand Strategy and Experience at Wawa, Part II

  • October 07 2020
  • Resource: In-Depth Exclusives

 Convenience stores are usually only seen as a place to stop for a quick snack and possibly even gas, but for some customers, Wawa is much more. Wawa is a self-described “passion brand” – after all, not all c-stores see...Read More

Shell Adapts its Fuel Rewards | Q&A with Malachi Bennett and Fergie Theriault, Part II

  • October 06 2020
  • Resource: In-Depth Exclusives

  Loyalty360’s Mark Johnson spoke with Malachi Bennett, loyalty manager for Shell Retail North America, and Fergie Theriault, general manager marketing for Shell Retail North America, on how the Fuel Rewards program has adapted to the...Read More

Shell Adapts its Fuel Rewards | Q&A with Malachi Bennett and Fergie Theriault, Part I

  • October 02 2020
  • Resource: In-Depth Exclusives

  A Harris Poll conducted on behalf of Shell found that 69% of consumers say that a road trip could help them escape the stresses of COVID-19. That’s when the company sprang into action with its “StateEscape,” a safe road...Read More

Customer Loyalty is Much More Than Rewards for Wawa | Todd Miller, Sr. Director of Brand Strategy and Experience at Wawa, Part I

  • October 01 2020
  • Resource: In-Depth Exclusives

 Convenience stores are usually only seen as a place to stop for a quick snack and possibly even gas, but for some customers, Wawa is much more. Wawa is a self-described “passion brand” – after all, not all c-stores see...Read More

Shell Looks To Ease Consumer’s Travel Stress with StateEscapes and Fuel Rewards

  • September 30 2020
  • Resource: In-Depth Exclusives

  The Shell Oil Company is all about relieving stress for its customers, whether it be making the fuel purchasing process for a car more straightforward or offering deals with its Fuel Rewards program. But when a Harris Poll conducted on...Read More

Loyalty360 Q&A: Marina MacDonald and Brenda Eddy, Red Roof, PT. II

  • September 29 2020
  • Resource: In-Depth Exclusives

 Here is Part II of a recent Q&A we did with Red Roof’s top marketing and loyalty experts; you can read Part I here, and also read a feature article on the Red roof program here.   Red Roof has been a mainstay in the lodging...Read More

KONG Box Becomes King of Dog Toys and Treats | Q&A With Brandon Delgrosso, general manager of KONG Box.

  • September 28 2020
  • Resource: In-Depth Exclusives

  For decades, KONG has made toys and training tools that best fit your pet's individuality, personality, and specific needs. In this interview with Loyalty360 CEO Mark Johnson and Brandon Delgrosso, general manager of KONG Box, discuss...Read More

Loyalty360 Q&A: Marina MacDonald and Brenda Eddy, Red Roof, PT. I

  • September 25 2020
  • Resource: In-Depth Exclusives

 Red Roof has been a mainstay in the lodging industry in the U.S. for about 50 years, and has a full suite of affordable brands to choose from. Mark Johnson from Loyalty360 had the chance to talk with Marina MacDonald, Chief Marketing...Read More

KONG Box Becomes King of Dog Toys and Treats

  • September 24 2020
  • Resource: In-Depth Exclusives

  This year, when many consumers found themselves stuck working from home— or maybe not even working at all because of the pandemic —pet care supplier KONG decided to ask people how much their dogs were helping them through the...Read More

Listening to Customers Drives Guests to Red Roof

  • September 22 2020
  • Resource: In-Depth Exclusives

 Marina MacDonald and Brenda Eddy have spent their careers as top marketers at Red Roof making sure guests of the hotel chain received timely information and updates on their rewards program. But when the pandemic shut down many businesses...Read More

Best Western and SureStay a Sure Success | Dorothy Dowling at Best Western, Part II

  • September 18 2020
  • Resource: In-Depth Exclusives

 In Part I of Loyalty360’s Mark Johnson’s interview with Best Western’s Dorothy Dowling, senior vice president and chief marketing officer, she spoke about the meaning of customer loyalty, how affiliating with Best Western...Read More

Best Western and SureStay a Sure Success | Dorothy Dowling at Best Western, Part I

  • September 14 2020
  • Resource: In-Depth Exclusives

 Best Western® Hotels and Resorts launched its SureStay Hotel Group® just four years ago, but the brand was named No. 1 in the economy segment in the J.D. Power 2020 North America Hotel Guest Satisfaction Study. SureStay achieved the...Read More

SureStay Jumps to No. 1 thanks to Best Western’s Guidance

  • September 09 2020
  • Resource: In-Depth Exclusives

 SureStay Hotel Group® (SureStay) is the new kid on the block when it comes to economy stays at just four years since launch, but that didn’t stop the Best Western brand from snagging one of the industry’s top loyalty awards. ...Read More

Sleep Number Putting Loyalty to Bed | Lisa Erickson, Sr. Director CRM and Loyalty at Sleep Number, Part II

  • September 01 2020
  • Resource: In-Depth Exclusives

  In Part I of Loyalty360’s Mark Johnson’s interview with Lisa Erickson, Sleep Number’s senior director of customer relationship management, loyalty and creative production services, she spoke of the company’s mission...Read More

Sleep Number Putting Loyalty to Bed | Lisa Erickson, Sr. Director CRM and Loyalty at Sleep Number, Part I

  • August 31 2020
  • Resource: In-Depth Exclusives

 Studies have shown that sleeping is essential to a person’s health, with analysis suggesting that sleeping five or fewer hours per night could increase mortality risk by as much as 15 percent. That is why mattress companies such as...Read More

Air Canada Takes Flight Again | Mats Winter, Director of Product, Air Canada, Part II

  • August 27 2020
  • Resource: In-Depth Exclusives

  In Part I of Loyalty360’s Mark Johnson’s interview with Mats Winter, director of product at Air Canada, he spoke on the opening of the Maple Leaf Lounges and Air Canada’s mobile app. In Part II, Winter discusses what Air...Read More

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