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Mark Johnson

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Q&A with Ryan Ostrom, Jack in the Box

  • October 14 2021
  • Resource: In-Depth Exclusives

Ryan Ostrom is Chief Marketing Officer and Executive Vice President at Jack in the Box, which has over 2,200 locations, primarily serving the West Coast of the United States. Loyalty360 CEO Mark Johnson spoke with Ostrom about their Jack Pack...Read More

Jack in the Box is “Jack of All Trades” in Loyalty Offerings

  • October 12 2021
  • Resource: In-Depth Exclusives

As far as Ryan Ostrom is concerned, Jack in the Box restaurants have become the “Jack of All Trades” when it comes to the quick-service restaurant space. “We’re like the jack of all trades, serving chicken, taco and burger...Read More

Q&A with Lisa Hallam, Papa John’s

  • October 05 2021
  • Resource: In-Depth Exclusives

Lisa Hallam is the Senior Director for Loyalty and Consumer Strategy at Papa John’s, the world’s third-largest pizza delivery company with more than 5,500 restaurants in 49 countries and territories as of June 28, 2021. Loyalty360 CEO...Read More

Q&A with Julia Draper, rue21

  • October 04 2021
  • Resource: In-Depth Exclusives

Julia Draper is the Vice President of Marketing at rue21, a leading teen specialty retailer which operates over 650 stores in 45 states. Loyalty360 CEO Mark Johnson spoke with Draper about the customer engagement efforts at rue21 and its rewards...Read More

Papa John’s Loyalty Program Earning Big Slice of Brand Revenue

  • October 01 2021
  • Resource: In-Depth Exclusives

Most everyone knows Papa John’s creed: Better Ingredients. Better Pizza.® But the pizza brand can now add one more to that list: a better loyalty program. Papa John’s loyalty program Papa Rewards reached a milestone this summer...Read More

rue21 Seeing Big Growth with Rewards and Loyalty Efforts

  • September 30 2021
  • Resource: In-Depth Exclusives

It is often difficult for a brand to be everything to everyone, but for rue21, that is the simple strategy that drives the chain of over 650 stores that focuses on trendy and affordable styles for ages 15 to 25. And with about 40% of their...Read More

Clarus Commerce Answers All the Loyalty Questions with Addition of PrizeLogic

  • September 30 2021
  • Resource: DailyNews

When CEO Tom Caporaso first began at Clarus Commerce more than a dozen years ago, it was a much smaller organization where everyone was expected to roll up their sleeves and dive into projects. Today, Caporaso spends a lot more time talking...Read More

Q&A with Allison Cocker, Salata Salad Kitchen

  • September 28 2021
  • Resource: In-Depth Exclusives

Allison Cocker is the Communications Manager at Salata Salad Kitchen, a built-to-order salad kitchen with over 80 locations. Loyalty360 CEO Mark Johnson spoke with Cocker about Salata Salad Kitchen’s loyalty and customer engagement efforts....Read More

Salata Salad Kitchen Rolls Out New App to Freshen Loyalty Program

  • September 24 2021
  • Resource: In-Depth Exclusives

Even while Allison Cocker was helping to overhaul Salata Salad Kitchen’s entire tech suite — POS system, website, and mobile app — in 2020, she knew there remained a constant in how the brand wanted to serve its customers...Read More

Quiznos Anchored in Innovation in Loyalty Efforts

  • September 20 2021
  • Resource: In-Depth Exclusives

As much as Mark Lohmann wants his Quiznos restaurant brand to be as hi-tech as his competitors, he still wants to ensure that customers with a question or a complaint can still dial them up instead of simply having to fill out an online form or...Read More

Q&A with Mindi Bridges, VASA Fitness

  • September 17 2021
  • Resource: In-Depth Exclusives

Mindi Bridges is the Chief Brand & Marketing Officer for VASA Fitness, which has 48 locations that serve over 400,000 members across Colorado, Utah, Kansas, Oklahoma, Arizona, and Indiana. Loyalty360 CEO Mark Johnson spoke with Bridges about...Read More

VASA Fitness Using Burn & Earn Rewards Program to Promote Personal Voyages

  • September 15 2021
  • Resource: In-Depth Exclusives

With all that has happened in the world over the last 18 months, Mindi Bridges knows that getting to the gym and exercising isn’t just about building muscle and getting toned. “We see wellness as both physical and mental health,&rdquo...Read More

Q&A with Christy Johnson, Certified Angus Beef

  • September 13 2021
  • Resource: In-Depth Exclusives

Christy Johnson is Vice President of Branding at Certified Angus Beef, a group of family ranchers that offers the world’s first premium brand of beef. Loyalty360 CEO Mark Johnson spoke with Johnson about Certified Angus Beef’s...Read More

Q&A with Matt Moore, Tim Hortons

  • September 10 2021
  • Resource: In-Depth Exclusives

Matt Moore is the Vice President of Digital and Loyalty at Tim Hortons, Canada’s largest restaurant chain operating in the quick-service industry serving over 5 million cups of coffee every day, with 80% of Canadians visiting one of nearly 4...Read More

Certified Angus Beef Growing New Steakholder Rewards™ Program

  • September 09 2021
  • Resource: In-Depth Exclusives

Of all the numerous items that needed to be checked and re-checked before launching a loyalty program, the biggest one for Certified Angus Beef was getting the receipt scanning capabilities down pat. With their product licensed to various sellers...Read More

Tim Hortons New Loyalty Program Helps Boosts Digital Sales 30%

  • September 08 2021
  • Resource: In-Depth Exclusives

When 80% of the country comes to your brand every month — as is the case for Tim Hortons in Canada — areas for improvement aren’t obvious. “That means effectively all Canadians are coming,” says Matt Moore, Vice...Read More

Q&A with Danika Brown, Auntie Anne’s

  • September 01 2021
  • Resource: In-Depth Exclusives

Danika Brown is Director of Brand Marketing for Auntie Anne’s, which has more than 1,700 locations in 48 states and more than 25 countries. The brand got its start in 1988 when Anne Beiler bought a stand in a Pennsylvania farmer's...Read More

Q&A with Lindsey Roy, Hallmark

  • August 24 2021
  • Resource: In-Depth Exclusives

Lindsey Roy is the Chief Marketing Officer at Hallmark, a $3.5 billion company that operates a diversified portfolio of businesses, including greeting cards, gift wrap, and related products, as well as the Crayola brand and three cable channels...Read More

Hallmark Delivers Smiles To Crown Rewards Members

  • August 20 2021
  • Resource: In-Depth Exclusives

Suffice to say, the year 2020 meant just about everyone needed to get a nice greeting card in the mail from a friend or family member from time to time. At Hallmark, they ended up handing out over 7 million free cards over the last year or so in...Read More

Q&A with Danielle Porto Parra, McAlister’s Deli

  • August 19 2021
  • Resource: In-Depth Exclusives

Danielle Porto Parra is the head of marketing for McAlister’s Deli, which has nearly 500 restaurants in 28 states serving sandwiches, spuds, salads, and of course their famous McAlister’s Sweet Tea. Loyalty360 CEO Mark Johnson —...Read More

McAlister’s Deli Drives Loyalty with a ‘Little Something Extra’

  • August 17 2021
  • Resource: In-Depth Exclusives

While some restaurant brands may invest in expansive marketing campaigns and hi-tech apps to attract customers, McAlister’s Deli has imparted a bit of old-fashioned hospitality, mixed with technology, when it comes to attracting and keeping...Read More

Q&A with Rahul Chand, AAA Northeast

  • August 11 2021
  • Resource: In-Depth Exclusives

Rahul Chand is the Vice President of Membership Marketing at AAA Northeast, which serves 6.1 million members in Connecticut, Massachusetts, New Hampshire, New Jersey, New York, and Rhode Island. Loyalty360 CEO Mark Johnson caught up with Chand to...Read More

Capriotti’s Sandwich Shop Combines Marketing and IT Efforts

  • August 10 2021
  • Resource: In-Depth Exclusives

The walk from the office of the top marketing exec to the head of IT at Capriotti’s Sandwich Shop isn’t that far these days since the same person now wears both hats. Jane McPherson is Senior Vice President of Marketing for Capriotti...Read More

Q&A with Greg Wold, Toppers Pizza

  • August 09 2021
  • Resource: In-Depth Exclusives

Greg Wold is Vice President of Marketing for Toppers Pizza, which has nearly 70 unit pizza franchises with locations across 12 states. He recently spoke with Loyalty360 CEO Mark Johnson about Toppers Pizza’s rewards and loyalty program and...Read More

Toppers Pizza’s Upper Crust Society Designed for Product Addicts

  • August 05 2021
  • Resource: In-Depth Exclusives

After Greg Wold’s daughter made him a grandfather for the first time in January 2020, he was struck by an unusual request she made right after giving birth: a Toppers Pizza. “What my daughter wanted after she gave birth was Toppers...Read More

Q&A with Andrea Shey, Celebrity Cruises

  • August 04 2021
  • Resource: In-Depth Exclusives

Andrea Shey is Associate Vice President of Loyalty Marketing at Celebrity Cruises, which has 14 ships in more than 300 destinations on all seven continents. Celebrity Cruises was the first cruise ship to sail from U.S. waters in more than a year...Read More

Celebrity Cruises Sets Sail on Improved Loyalty Program

  • August 02 2021
  • Resource: In-Depth Exclusives

Andrea Shey has a term to explain what is happening at airports and cruise ships around the world: COVID revenge travel. There’s definitely this pent-up demand for travel,” says the Associate Vice President of Loyalty Marketing at...Read More

Q&A with Matt Olsen, Firehouse Subs

  • July 29 2021
  • Resource: In-Depth Exclusives

Matt Olsen is the Director of Digital Guest Experience at Firehouse Subs, which has more than 1,200restaurants in operation. It was founded in Florida in 1994 by brothers and former firefighters Chris Sorensen and Robin Sorensen. A portion of...Read More

Q&A with Sherri Landry, Chuck E. Cheese

  • July 28 2021
  • Resource: In-Depth Exclusives

Sherri Landry is the Chief Marketing Officer of CEC Entertainment, which owns the Chuck E. Cheese, Peter Piper Pizza, and Pasqually’s Pizza & Wings brands. Loyalty360 CEO Mark Johnson recently spoke with Landry about Chuck E. Cheese...Read More

Firehouse Subs Gives Rewards, Plus Gives Back

  • July 27 2021
  • Resource: In-Depth Exclusives

When Matt Olsen received an email one September from a clothing brand that was extolling the benefits for its fall jackets, he was not amused. The Director of Digital Guest Experience at Firehouse Subs based in Jacksonville, Florida, was a tad...Read More

Chuck E. Cheese Creating Experiences, Memories for Loyalty Members

  • July 26 2021
  • Resource: In-Depth Exclusives

Sherri Landry just may have the toughest marketing job in the world: trying to understand what drives those finicky customers age 3 to 8. As Chief Marketing Officer of CEC Entertainment — which owns the Chuck E. Cheese, Peter Piper Pizza...Read More

Q&A with Robert Passikoff, Brand Keys

  • July 22 2021
  • Resource: In-Depth Exclusives

Robert Passikoff is president of Brand Keys, a New York-based brand engagement and customer loyalty research consultancy that releases an annual survey of iconic American brands that identifies those brands that consumers believe best embody the...Read More

A Look at 2021’s Most Patriotic Brands in America

  • July 20 2021
  • Resource: In-Depth Exclusives

Brand Keys annual survey of iconic American brands has identified those brands that consumers believe best embody the value of “patriotism.” Jeep ranked No. 1 for the 19th straight year. Walmart, Disney, Ford, and Amazon also led the...Read More

Q&A with Glen Bradley, Price Chopper Supermarkets and Market 32

  • July 09 2021
  • Resource: In-Depth Exclusives

Glen Bradley is Group Vice President of Marketing at Price Chopper Supermarkets and Market 32, which combined have over 130 locations. Loyalty360 CEO Mark Johnson spoke with Bradley about Price Chopper’s ongoing customer loyalty efforts and...Read More

For Price Chopper and Market 32, Charity Giving Grows Loyalty Programs

  • July 07 2021
  • Resource: In-Depth Exclusives

Like many executives who lead loyalty and rewards programs, Glen Bradley is thrilled to have customers of Price Chopper Supermarkets and Market 32 sign up for their engagement programs. But for Bradley — the Group Vice President of...Read More

Fuzzy’s Taco Shop Uses Strong Fan Base to Grow Rewards Program

  • June 29 2021
  • Resource: In-Depth Exclusives

When Nikki Rasmussen looks at her annual advertising and marketing budget each year, the Director of Digital Marketing for Fuzzy’s Taco Shop knows the most productive efforts aren’t in the spreadsheet. “I like to say, the best...Read More

Baesman’s Hyper-Personalized Direct Mail Program Opening Eyes

  • June 29 2021
  • Resource: DailyNews

When Tyler Baesman received a letter from his car dealership asking him to lease another car when his current lease expired, he was a decidedly underwhelmed. The president of Baesman — which assists clients in building and nurturing...Read More

Q&A with Stuart Foster, Hagerty

  • June 23 2021
  • Resource: In-Depth Exclusives

Stuart Foster is the President of Automotive and Affinity of Hagerty, an automotive enthusiast brand offering integrated membership products and programs. Based in Traverse City, Michigan, the company has over 1,600 employees in the U.S., Canada...Read More

Hagerty Drives Memberships with Loyal Auto Enthusiasts

  • June 21 2021
  • Resource: In-Depth Exclusives

Imagine having 275 interactions with your automobile insurer each year. For many, that would be a tad too much, but for members of Hagerty Drivers Club, it feels just about right. Hagerty is an automotive enthusiast brand offering integrated...Read More

Q&A with Jimmy Budnik, Overstock

  • June 16 2021
  • Resource: In-Depth Exclusives

Jimmy Budnik is Vice President of CRM for Overstock, which took home two awards at the 2020 Loyalty360 awards. They received a Gold in the Employee Engagement and Impact category and a Silver in the Technology and Trends category. Loyalty360 CEO...Read More

Overstock Listens to Way Customers Speak to Spur Growth

  • June 14 2021
  • Resource: In-Depth Exclusives

Ask anyone at Overstock to describe a loyal customer, and you will a different answer from just about anyone you meet. “There are debates in our building about what the word means on any given day,” says Jimmy Budnik, the Vice...Read More

Q&A with Katie Petru and Mike Templeton, Casey’s

  • June 09 2021
  • Resource: In-Depth Exclusives

Katie Petru is the Director of Communications and Community, and Mike Templeton is the Director of Loyalty and Digital Marketing at Casey’s, which has more than 2,300 convenience stores in the Midwestern and Southern United States...Read More

The Lacek Group’s Vision is Clear in Designing Loyalty Programs

  • June 08 2021
  • Resource: DailyNews

Michelle Wildenauer had just sat down in her seat on a Delta flight — her first in over a year since the pandemic began — when an attendant stopped by to chat. “She said, ‘Welcome back, Ms. Wildenauer — we see this...Read More

Casey’s Delivering ‘Summer of Freedom’ for Loyalty Members

  • June 07 2021
  • Resource: In-Depth Exclusives

There once was a time when brands like Casey’s earned the name “convenience store” because they were fast with their service and always quick with a smile. As times have changed, other retailers soon caught up to the ease and...Read More

Q&A with Lillian Murphy, Red Lobster

  • June 04 2021
  • Resource: In-Depth Exclusives

Lillian Murphy is the Vice President of Customer Experience and Loyalty at Red Lobster, the world's largest seafood restaurant company with over 700 locations. Loyalty360 CEO Mark Johnson spoke with Murphy about the Red Lobster Rewards...Read More

Relearning the Customer is Key to Kobie Marketing’s Client Success

  • June 04 2021
  • Resource: DailyNews

Just when many brands thought they had customer loyalty figured out with new technology and the ability to capture data, Dave Andreadakis, Kobie’s Chief Innovation Officer, suggests there may be something just as important that marketers...Read More

Red Lobster Loyalty Program Uses Roadmap to Build Members and Trust

  • June 02 2021
  • Resource: In-Depth Exclusives

For Red Lobster’s Lillian Murphy, part of running a brand rewards program is not only bringing customers back to their restaurants, but it is also about having fun while doing it. The Vice President of Customer Experience and Loyalty at the...Read More

Q&A with Rich Hope, Jersey Mike’s Subs

  • May 28 2021
  • Resource: In-Depth Exclusives

Rich Hope is the Chief Marketing Officer for Jersey Mike’s Franchise Systems, Inc., one of the nation’s leading sub sandwich franchises with more than 2,500 locations open and in development. Loyalty360 CEO Mark Johnson and Hope...Read More

Q&A with Sachin Shroff, Michaels

  • May 27 2021
  • Resource: In-Depth Exclusives

Sachin Shroff is the Vice President of Loyalty and Customer Relations Management at Michaels, a one-stop shop for all things arts and crafts across North America with more than 1,200 stores in 49 states and Canada. Loyalty360 CEO Mark Johnson...Read More

For Jersey Mike’s Subs, Technology Keeps Rewards Running

  • May 26 2021
  • Resource: In-Depth Exclusives

With an in-house team of 30 developers working on its POS and loyalty program, you would think Rich Hope, the Chief Marketing Officer for Jersey Mike’s Franchise Systems, Inc., would feel a little content that his technology is state-of-the...Read More

Michaels Uses Personalization, KPIs to Get Creative with Rewards Program

  • May 25 2021
  • Resource: In-Depth Exclusives

When Michaels built their customer rewards program several years ago, they went into it with their opinion that not all customers are created equal. "Our best customers should get the best value from this program," says Sachin Shroff...Read More

Q&A with David Prokupek, Ideal Image

  • May 24 2021
  • Resource: In-Depth Exclusives

David Prokupek is the CEO of Ideal Image, a direct-to-consumer telehealthcare brand with a mission to help people look and feel their best through laser hair removal, body sculpting, Botox, and anti-aging services, among others. Loyalty360 CEO...Read More

Ideal Image Using Memberships to Personalize with Consumers

  • May 20 2021
  • Resource: In-Depth Exclusives

Ideal Image CEO David Prokupek makes it clear that, when it comes to the challenges of tech stacks, he is an 80-20 person through and through. “I’d like to get 80% of the gain out of 20% of the platforms,” Prokupek says. &ldquo...Read More

ExxonMobil Leverages Data to Predict Consumer Behavior

  • May 17 2021
  • Resource: In-Depth Exclusives

In the world of fuel service and convenience, nothing seems to be predictable anymore. But ExxonMobil’s Yan Côté believes he and his team are getting as close as they can these days when it comes to consumers’ engagement with their...Read More

Ryan Draude and Melanie Butler, Giant Food

  • May 06 2021
  • Resource: In-Depth Exclusives

Ryan Draude is the Head of Loyalty and Digital, and Melanie Butler is the Manager of CSM at Loyalty Strategy at Giant Food, a retailer in the Washington DC, Virginia, Maryland, and Delaware area with over 160 stores. In 2020, Giant Food won a...Read More

Q&A with Dave Martinelli, Mohegan Gaming & Entertainment

  • May 05 2021
  • Resource: In-Depth Exclusives

Dave Martinelli is Chief Marketing Officer for Mohegan Gaming & Entertainment, a master developer and operator of entertainment resorts, including Mohegan Sun in Connecticut, Inspire in South Korea and Niagara Casinos in Canada, and the newly...Read More

Giant Food’s New Loyalty Program Builds on Digital Relationship

  • May 04 2021
  • Resource: In-Depth Exclusives

If the past year was all about brands being flexible in how they engaged and rewarded their customers, then Giant Food hit their nail square on the hit when it came to launching an upgraded loyalty program in 2020. The grocer actually named the...Read More

Mohegan Gaming & Entertainment Bets Big on Guest Loyalty

  • May 03 2021
  • Resource: In-Depth Exclusives

All the engagement technology and loyalty wizardry in the world can’t seem to help a lot of brand marketers when it comes to understanding how to look at their customers in 2021 after what everyone went through last year. “I think it...Read More

Q&A with Tammy McIntosh, PNC Bank

  • April 29 2021
  • Resource: In-Depth Exclusives

Tammy McIntosh, the Senior Vice President and Customer Rewards Manager for PNC, recently spoke with Loyalty360 CEO Mark Johnson about their rewards and engagement programs around their financial products and services. PNC Bank operates in 21...Read More

Joella’s Hot Chicken’s New Rewards Program is Hot, Hot, Hot

  • April 28 2021
  • Resource: In-Depth Exclusives

Since Joella’s Hot Chicken just launched its first loyalty and rewards program in April, Chief Marketing Officer Katie Wollrich says she has an idea of what it will take to make the info actionable once the data starts rolling in. “A...Read More

Brands See Consumers Changing and Evolving With the Times

  • April 26 2021
  • Resource: In-Depth Exclusives

The habits of consumers have changed considerably over the past 18 months, a pandemic necessity that has shifted the way shoppers and buys spend their money and select the brands they wish to do business with.John Giaquinto, the Senior Director of...Read More

Q&A: Justin Weinstein, Giant Eagle

  • April 22 2021
  • Resource: In-Depth Exclusives

Justin Weinstein is the Senior Director of Customer Experience at Giant Eagle, which operates more than 400 supermarket and convenience store locations and employs more than 34,000 team members. Mark Johnson, CEO of Loyalty360, recently spoke...Read More

Giant Eagle Works to Keep myPerks Simple and Easy

  • April 20 2021
  • Resource: In-Depth Exclusives

For those who run the myPerks loyalty program for Giant Eagle, it was all about making things faster and easier. That includes Justin Weinstein, the Senior Director of Customer Experience at Giant Eagle, which operates more than 400 supermarket...Read More

Porsche’s Road to Success is Paved in Culture

  • April 19 2021
  • Resource: In-Depth Exclusives

The Porsche name has been synonymous with excellence in sports car performance, design and quality for many decades, but several years ago, the global brand found itself struggling to overcome customer experience rankings that worried the company...Read More

The Biggest Challenges and Opportunity in Customer Loyalty Today

  • April 16 2021
  • Resource: In-Depth Exclusives

Today’s brands are in the “middle of a seismic shift” in the challenges and opportunities they face with customer loyalty, says Adhish Kulkarni, Senior VP, and GM of Evolving Systems’ Digital Engagement and Loyalty...Read More

Q&A with Imani Samuels, AARP

  • April 14 2021
  • Resource: In-Depth Exclusives

  Imani Samuels is the Director of Loyalty Marketing at AARP, an association for people 50-plus that had almost 40 million members. AARP Rewards recently received a Silver award and the Innovation and Corporate Social Responsibility...Read More

SMG Touts Getting Feedback to Frontline Employees

  • April 13 2021
  • Resource: DailyNews

Todd Leach doesn’t believe customer feedback data only belongs in the marketing department and the C-suite. “That information needs to be in the hands of the frontline employees,” says Leach, Chief Client Officer at SMG, a...Read More

Q&A with Jessica Correa, Urban Air Adventure Park

  • April 12 2021
  • Resource: In-Depth Exclusives

  Urban Air is a nationwide adventure park brand with more than 150 locations. Mark Johnson, CEO of Loyalty360, recently spoke with Jessica Correa, Urban Air’s Chief Marketing Officer, about the growth of the company and its decision...Read More

AARP Rewards Grows Membership with Intentional Touchpoints

  • April 09 2021
  • Resource: In-Depth Exclusives

 The world of customer loyalty, rewards, and gamification may be skewed toward a younger audience, but in the case of AARP, their members are holding their own quite well, thank you. Once known as the American Association of Retired Persons...Read More

Urban Air Adventure Park Grows Customers with Kid-Friendly Activities

  • April 08 2021
  • Resource: In-Depth Exclusives

  The irony is not lost on Urban Air Adventure Park’s Chief Marketing Officer Jessica Correa that her brand’s attempt to pull kids away from their devices and screens and into exercise and play often starts on the devices...Read More

Q&A with Julia Russell and Carrie Mastropaolo, Verizon Wireless

  • April 07 2021
  • Resource: In-Depth Exclusives

  At the recent 2020 Loyalty360 Awards, Verizon Wireless came away as big winners. They took home the Platinum Award in the Program Partnership category, won the Gold in the Loyalty Program Design category, and won the Bronze Award in the...Read More

Evolving Systems Has Solutions to ‘Seismic Shifts’ in Customer Loyalty

  • April 07 2021
  • Resource: DailyNews

  No one knows that commerce is global more than Evolving Systems’ Adhish Kulkarni, the Senior Vice President and General Manager of their Digital Engagement and Loyalty Solutions. Not only has Kulkarni implemented consumer engagement...Read More

Q&A with Andras Szocs, Salling Group

  • April 06 2021
  • Resource: In-Depth Exclusives

  Andras Szocs is the Senior Director and Head of Customer Programs and Center of Excellence for Salling Group, the largest retailer in Denmark, which serves over 11 million customers a week through its grocery store chains, coffee shops...Read More

Verizon Expands Loyalty Program

  • April 05 2021
  • Resource: In-Depth Exclusives

 In the fast-moving world of consumer marketing, it’s important to continually evolve to meet the needs of the customer. And no one knows that better than Julia Russell and Carrie Mastropaolo of Verizon. The two are part of a larger...Read More

Salling Group’s New Loyalty Platform is ‘Grandma Approved’

  • April 01 2021
  • Resource: In-Depth Exclusives

  Andras Szocs uses a very simple test to see how effective the features on Salling Group's new loyalty and rewards app are going to be with customers: his grandmother. “I really believe in simplicity,” says Szocs, the...Read More

Q&A with Amy Barnett, Famous Footwear

  • March 30 2021
  • Resource: In-Depth Exclusives

Amy Barnett is Senior Director of CRM, Loyalty, and Insights at Famous Footwear, a national retailer that offers athletic and casual shoes for the active family from hundreds of brands, including Nike, Converse, Adidas, Puma, Vans, Birkenstock, Dr...Read More

Famous Footwear On a Data-Driven Personalization Mission

  • March 26 2021
  • Resource: In-Depth Exclusives

Much like Jake and Elwood in the Blues Brothers movie, Famous Footwear’s Amy Barnett is on a mission. “We’re on a personalization mission,” says Barnett, the Senior Director of CRM, Loyalty, and Insights at Famous Footwear...Read More

Capillary Technologies using AI for Real Incremental Value of Loyalty

  • March 22 2021
  • Resource: DailyNews

For Aneesh Reddy, today’s customer loyalty and engagement is very much like comparing the days when we all drove without the use of Google maps as our co-pilot.  Reddy, the co-founder and CEO at India-based Capillary Technologies that...Read More

Chipotle Uses Unique Ways, Channels to Build Loyalty Program

  • March 08 2021
  • Resource: In-Depth Exclusives

 Just like their customers who come into their restaurant and ‘build’ their unique order, Chipotle Mexican Grill also set out to build its loyalty and reward program from the bottom up. In Summer 2016, Chipotle tested a limited...Read More

Q&A with Megan Audette, Director of Advertising at Ally Financial

  • March 04 2021
  • Resource: In-Depth Exclusives

  Megan Audette, Director of Advertising at Ally Financial, a leading digital financial-services company with $180 billion in assets. They are one of the largest full-service automotive finance operations in the country and offer a wide...Read More

Q&A with Jamie Russo, Choice Hotels International

  • March 03 2021
  • Resource: In-Depth Exclusives

  Jamie Russo is Vice President of Loyalty Programs and Customer Engagement at Choice Hotels International, one of the largest and most successful lodging franchisors in the world. Choice franchises 13 distinct brands that count more than 7...Read More

Cheetah Digital Making It Easier for Brands to Navigate Data

  • March 03 2021
  • Resource: DailyNews

Tim Glomb has some very simple advice for brand marketers who want to know what is at the core of personalization when it comes to customer engagement and loyalty. “If you’re going to invite a new neighbor over for dinner and you ask,...Read More

Ally Financial’s Marketing Capitalizes on Gamification Efforts

  • March 02 2021
  • Resource: In-Depth Exclusives

  The marketing team at Ally Financial had two major hurdles to climb over the past few years: convince the public that they were more than just a bank and do it without the big budget of many of its competitors. When the dust cleared at...Read More

Choice Hotels Bets on New Gaming Partnership To Increase Loyalty

  • March 01 2021
  • Resource: In-Depth Exclusives

  With the hotel industry facing huge odds over the past year and travel often being a risky proposition, it made complete sense for Choice Hotels International when they announced their new strategic partner: Penn National Gaming. The...Read More

Q&A with Ashley Leger, Atlantic Lottery

  • February 26 2021
  • Resource: In-Depth Exclusives

  Ashley Leger leads the 2Chance program for Atlantic Lottery, an organization that operates lottery games in Atlantic Canada and is owned jointly by the four Atlantic provincial governments: New Brunswick, Prince Edward Island, Nova Scotia,...Read More

Q&A with Josh Buchmann, Checkers and Rally’s

  • February 25 2021
  • Resource: In-Depth Exclusives

  Checkers and Rally’s recently developed a new mobile application and loyalty program for its restaurants, working in partnership with Paytonix. Mark Johnson, CEO of Loyalty360, spoke about the program with Josh Buchmann, the Senior...Read More

Q&A With Raja Rajamannar, Mastercard

  • February 24 2021
  • Resource: In-Depth Exclusives

  Raja Rajamannar is the Chief Marketing and Communications Officer for Mastercard, but he has a warning for anyone else working who has the same CMO title as he. Rajamannar, who has authored a new book called Quantum Marketing...Read More

Atlantic Lottery Extends Customers’ Play Experience

  • February 23 2021
  • Resource: In-Depth Exclusives

  There are very few second chances in life, which is why Canada’s Atlantic Lottery decided to call their loyalty program 2Chance to show how far they wanted to extend their customer’s play experience. “It’s about...Read More

Checkers and Rally’s Launch Rewards Program to ‘Keep It Simple’

  • February 22 2021
  • Resource: In-Depth Exclusives

When quick-service restaurant consumers began quickly changing their buying habits in early 2020, many of them scrambled to come up with ideas to meet customer requirements of contactless interactions and faster service. But at Checkers and...Read More

Q&A With John Giaquinto and Julie Girard, Hannaford Supermarkets

  • February 19 2021
  • Resource: In-Depth Exclusives

  For decades, the slogan for Hannaford Supermarkets was ‘no cards, no games, no gimmicks.’ Hannaford is a 189-store supermarket chain based in Maine that operates stores in New England and New York. They recently won a Platinum...Read More

Q&A with Cecilie Balfour, TELUS

  • February 18 2021
  • Resource: In-Depth Exclusives

  Cecilie Balfour is the Senior Market Manager at TELUS, which is Canada’s fastest-growing national telecommunications company. TELUS recently won two awards at the annual Loyalty360 awards program, including a Gold in the Innovation...Read More

Employee Buy-In Grows Hannaford All-Digital Rewards Program

  • February 17 2021
  • Resource: In-Depth Exclusives

  For decades, the slogan for Hannaford Supermarkets was ‘no cards, no games, no gimmicks.’ So when they set out to launch the first My Hannaford Rewards loyalty program, they knew they had to meet the challenge of living up to...Read More

TELUS Uses Rewards, Social Purpose to Grow Customer Engagement

  • February 16 2021
  • Resource: In-Depth Exclusives

  When TELUS was looking for a creative way to give a visual inspiration for the TELUS Rewards campaign, it looked at several different “critters” that it uses in its marketing campaign. “Our look and feel really revolves...Read More

Q&A with Geoff Crossan, Wyndham Hotels & Resorts

  • February 15 2021
  • Resource: In-Depth Exclusives

  Wyndham Hotels & Resorts won the Platinum in the 360-Degree category for overall excellence at the 2020 Loyalty360 Awards, as well as three other awards at the event. The brand also captured a Platinum in the Customer Insights &...Read More

Floor & Decor’s Unique PRO Rewards Changes Member’s Business, Lives

  • February 12 2021
  • Resource: In-Depth Exclusives

    Matt Goldberg is the Director Of Pro Strategy And Loyalty at Floor & Decor, which won three awards during the recent Loyalty 360 Award presentation, including a Platinum in the B2B Customer Loyalty category, a Gold in the...Read More

Wyndham Focuses on Customers in Winning 360-Degree Honor

  • February 11 2021
  • Resource: In-Depth Exclusives

  In a year where travel and tourism marketing was the most challenging ever, Wyndham Hotels & Resorts came through with flying colors to take home the prestigious 360-Degree top brand award at the 2020 Loyalty360 Awards. The New...Read More

Q&A with Jackie Harkness and Valerie Durand, Air Canada

  • February 10 2021
  • Resource: In-Depth Exclusives

  Air Canada is Canada’s largest domestic and international airline. Canada’s flag carrier is among the 20 largest airlines in the world and in 2019 served over 51 million customers. Air Canada recently won a Platinum award in...Read More

Black Star Burger Uses Celebrity Hype, Revamped Mobile App to Sustain Growth

  • February 09 2021
  • Resource: In-Depth Exclusives

Black Star Burger, based in Russia, is a brand immersed in hype, especially with its founder — hip-hop celebrity Timati — extremely well known around the globe. Timati is the founder of the hip hop music label Black Star and other...Read More

In Challenging Times, Air Canada’s Giveback Program Shines a Light

  • February 08 2021
  • Resource: In-Depth Exclusives

  Air Canada may already be amongst the 20 largest airlines in the world, but that doesn’t stop them from continuously finding new ways to innovate and come up with new ideas to serve its customers. “We like to say that we...Read More

Q&A with Matthew Seagrim, SCENE

  • February 04 2021
  • Resource: In-Depth Exclusives

  Matthew Seagrim is Managing Director of SCENE, a joint venture between Cineplex Entertainment and Scotiabank, which has officially ranked Canada’s most extensive entertainment loyalty program. SCENE also took home several honors at...Read More

How Canada’s SCENE Stays Relevant, Innovative, Loved

  • February 02 2021
  • Resource: In-Depth Exclusives

  When SCENE launched in 2007 as a joint venture between Cineplex and Scotiabank that soon became Canada’s largest entertainment loyalty program, they were aware of the audience they wanted to target for membership. “A huge...Read More

Q&A With Erin Corrigan, Donatos

  • February 01 2021
  • Resource: In-Depth Exclusives

 Erin Corrigan is the Digital Marketing Manager at Donatos, an Ohio-based pizza delivery restaurant franchisor that has nearly 200 locations in 10 states, with the majority of locations in Ohio. Donatos won a Silver award at the recent...Read More

Customer Obsession Fuels 7-Eleven’s Digital Strategy

  • January 29 2021
  • Resource: In-Depth Exclusives

7-Eleven is a premier name in the convenience retailing industry. Based in Irving, Texas, they operate, franchise, and license more than 71,800 stores in 17 countries, including 12,000 in North America. Known for its iconic brands such as...Read More

Q&A With Jodi Boyce, Teriyaki Madness

  • January 27 2021
  • Resource: In-Depth Exclusives

  Jodi Boyce is executive vice president of the fast-casual Denver-based teriyaki franchise, Teriyaki Madness, which features a Seattle-style teriyaki menu with nearly 95 locations in the U.S. Teriyaki Madness has leveraged its loyalty...Read More

Teriyaki Madness Gets Ahead of Loyalty Curve with New Technology

  • January 25 2021
  • Resource: In-Depth Exclusives

  Jodi Boyce’s start in the foodservice business wasn’t the typical endeavor, but she did get a lot of miles out of the experience. As a recent college grad in Colorado, Boyce got a job driving the Oscar Mayer Wienermobile...Read More

Q&A With The GIANT Company’s Jessica Printy Groves and Emily Mikus

  • January 22 2021
  • Resource: In-Depth Exclusives

 The GIANT Company is a U.S. supermarket chain that operates 186 stores in, Pennsylvania, Maryland, Virginia, and West Virginia. They operate full-scale supermarkets under the GIANT and MARTIN’S banners, along with small-scale urban...Read More

Q&A With Christine Luongo, Veggies Made Great

  • January 21 2021
  • Resource: In-Depth Exclusives

  Veggies Made Great's goal is to inspire people to love eating veggies by creating high-quality, delicious, and nutritionally smart, veggie-rich foods that are ready to eat and available everywhere. Loyalty360's Mark Johnson...Read More

Team Engagement is Key to The GIANT Company’s Loyalty Launch

  • January 20 2021
  • Resource: In-Depth Exclusives

  The GIANT Company’s Emily Mikus has been around marketing and customer engagement programs for many years, but she had no better technical way to describe the year that was. “It was just a pop-up, whack-a-mole kind of...Read More

Consumer Community Grows Veggies Made Great Brand

  • January 19 2021
  • Resource: In-Depth Exclusives

  Veggies Made Great makes a bold statement in how they make their products: the first ingredient in every product we make is vegetables. Their double-chocolate muffin? The first ingredient is zucchini, followed by carrots. Their taste...Read More

Q&A With Jason Whiting, LEGO, Part II

  • January 18 2021
  • Resource: In-Depth Exclusives

  Jason Whiting is Director of the Global VIP Program at LEGO, one of the most popular and widely used toys in the world and an internationally recognized brand. The LEGO Group is a privately held company based in Denmark, and the company is...Read More

Q&A with Vanessa Peña, Domino’s

  • January 15 2021
  • Resource: In-Depth Exclusives

 Vanessa Peña is the program leader of the digital experience at Domino’s, which is one of the world’s leading QSR brands in the pizza sector. Domino’s took home a gold in the CX Strategy category at the recent 2020...Read More

Q&A With Jason Whiting, LEGO, Part I

  • January 14 2021
  • Resource: In-Depth Exclusives

  Jason Whiting is Director of the Global VIP Program at LEGO, one of the most popular and widely used toys in the world and an internationally recognized brand. The LEGO Group is a privately held company based in Denmark, and the company is...Read More

Domino’s Relies on Product Insurance to Build Customer Loyalty

  • January 13 2021
  • Resource: In-Depth Exclusives

  Accidents happen, even to the best pizza makers in the world. So when Domino’s decided to provide “Delivery Insurance” on their products more than a decade ago, customers literally ate it up. The feedback that Domino...Read More

LEGO Goes After a Lifetime of Loyalty

  • January 12 2021
  • Resource: In-Depth Exclusives

  For a toy company that has been around since 1932 — and which it seems has appeared in every household known to man — LEGO thought it needed to take a different approach with its rewards program. Before 2019, the previous...Read More

Q&A with Ashley Beckman, 19 Crimes, Part II

  • January 11 2021
  • Resource: In-Depth Exclusives

  Ashley Beckman is the global brand manager at Treasury Wine Estates, which is the maker of 19 Crimes wines and spirits, which was the Platinum award winner in the Loyalty Program Design category at the recent 2020 Loyalty360 awards...Read More

Q&A with Alan Magee, Church’s Chicken, Part II

  • January 08 2021
  • Resource: In-Depth Exclusives

  Alan Magee is Vice President of Digital Marketing and Technology at Church’s Chicken, which — along with its sister brands Texas Chicken and Church’s Texas Chicken outside of the U.S. —has more than 1,500 locations...Read More

Q&A with Ashley Beckman, 19 Crimes, Part I

  • January 07 2021
  • Resource: In-Depth Exclusives

  Ashley Beckman is the global brand manager at Treasury Wine Estates, which is the maker of 19 Crimes wines and spirits, which was the Platinum award winner in the Loyalty Program Design category at the recent 2020 Loyalty360 awards...Read More

Q&A with Alan Magee, Church’s Chicken, Part I

  • January 06 2021
  • Resource: In-Depth Exclusives

  Alan Magee is Vice President of Digital Marketing and Technology at Church’s Chicken, which — along with its sister brands Texas Chicken and Church’s Texas Chicken outside of the U.S. —has more than 1,500 locations...Read More

19 Crimes Breaks the Rules to Win Loyalty Program Design Award

  • January 05 2021
  • Resource: In-Depth Exclusives

  Crime may not pay, but for 19 Crimes’ Infamous Insiders Rewards program, there was a definite payoff to its marketing efforts this past year. 19 Crimes is the cornerstone in the Treasury Wine Estates portfolio, and its witty and...Read More

Keeping the Faith in Customer Loyalty at Church’s Chicken

  • January 04 2021
  • Resource: In-Depth Exclusives

 According to Alan Magee, Vice President of Digital Marketing and Technology at Church's Chicken, building a digital approach to consumer marketing is a little like building a home construction.When he joined the franchise group &mdash...Read More

Q&A With Sodexo North America, Part II

  • December 28 2020
  • Resource: In-Depth Exclusives

 Sodexo North America employs 160,000 people at 13,000 sites in all 50 of the United States and Canada, providing facilities management and food services to schools, universities, hospitals, senior living communities, venues, and other vital...Read More

Q&A With John Sellers, Rewards Executive, Bank of America

  • December 23 2020
  • Resource: In-Depth Exclusives

 Since Bank of America launched its Preferred Rewards program in 2014, it has seen record levels of client satisfaction and growth. Bank of America Rewards executive, John Sellers, says the program now has more than 7.9 million members who...Read More

Sodexo Builds on Brand Promise Through Employee Engagement | Q&A With Sodexo North America, Part I

  • December 22 2020
  • Resource: In-Depth Exclusives

 Sodexo North America employs 160,000 people at 13,000 sites in all 50 of the United States and Canada, providing facilities management and food services to schools, universities, hospitals, senior living communities, venues, and other vital...Read More

Preferred Rewards Delivers Big Numbers for Bank of America

  • December 21 2020
  • Resource: In-Depth Exclusives

When it comes to reward programs in the financial sector, big   numbers play a big role in driving client satisfactio and  deepening client relationships. Since launching its industry-leading, no-fee Preferred Rewards program...Read More

Sodexo Uses Employment Engagement to Highlight the ‘How’

  • December 18 2020
  • Resource: In-Depth Exclusives

 Don’t bother asking the folks at Sodexo North America ‘what’ they do; that is not as important as telling you about ‘how’ they do it.The company — which employs 160,000 people at 13,000 sites in all 50 of...Read More

Q&A With Katherine LeBlanc, Chief Marketing Officer with Painting with a Twist, Part I

  • December 15 2020
  • Resource: In-Depth Exclusives

   Mark Johnson, CEO of Loyalty360, had the chance to talk with Katherine LeBlanc, Chief Marketing Officer with Painting with a Twist, the original and leading paint and sip franchise with almost 300 studios open or in development in 39...Read More

Painting With a Twist Builds Emotional Connections Through Shared Experiences

  • December 11 2020
  • Resource: In-Depth Exclusives

    As the Chief Marketing Officer for Twist Brands, Katherine LeBlanc knows full well the importance of supporting the companies’ franchisees as they battle through what seems to be the ever-changing habits of its customers...Read More

Q&A with Nir Patel, President of Belk, Part 2

  • November 23 2020
  • Resource: In-Depth Exclusives

  Loyalty360 CEO Mark Johnson had the chance to talk with Nir Patel, the President of Belk, a department store chain founded in 1888 which has nearly 300 locations today in 16 States. People have shifted in their lifestyle during the...Read More

Q&A with Nir Patel, President of Belk, Part 1

  • November 20 2020
  • Resource: In-Depth Exclusives

  Loyalty360 CEO Mark Johnson had the chance to talk with Nir Patel, the President of Belk, a department store chain founded in 1888 which has nearly 300 locations today in 16 States. People have shifted in their lifestyle during the...Read More

Shifting Customer Lifestyles Keeps Belk Stores Focused on Engaging Loyal Customers

  • November 18 2020
  • Resource: In-Depth Exclusives

  Nir Patel has a front-row seat watching how U.S. consumers have adjusted their shopping habits in 2020. As the President of Belk, a department store chain founded in 1888 with nearly 300 locations across 16 southeastern states, Patel has...Read More

Q&A with Andy Rebhun, Vice President of Digital for El Pollo Loco, Part 2

  • November 13 2020
  • Resource: In-Depth Exclusives

 El Pollo Loco is Spanish for "The Crazy Chicken," and is an LA-Mex restaurant chain specializing in fire-grilled chicken, with over 465 locations in six states. Mark Johnson from Loyalty 360 recently had the chance to speak with...Read More

Q&A with Fleet Feet’s Ben Cooke and Ellen Donahue, Part 2

  • November 12 2020
  • Resource: In-Depth Exclusives

 Fleet Feet is a company that has been outfitting runners with the right equipment and knowledge since 1976. They have over 180 stores across the U.S. and are a category leader. Mark Johnson, CEO of Loyalty360, had the chance to talk with...Read More

Q&A with Andy Rebhun, Vice President of Digital for El Pollo Loco, Part 1

  • November 11 2020
  • Resource: In-Depth Exclusives

 El Pollo Loco is Spanish for "The Crazy Chicken," and is an LA-Mex restaurant chain specializing in fire-grilled chicken, with over 465 locations in six states. Mark Johnson from Loyalty 360 recently had the chance to speak with...Read More

Q&A with Fleet Feet’s Ben Cooke and Ellen Donahue, Part 1

  • November 10 2020
  • Resource: In-Depth Exclusives

 Fleet Feet is a company that has been outfitting runners with the right equipment and knowledge since 1976. They have over 180 stores across the U.S. and are a category leader. Mark Johnson, CEO of Loyalty360, had the chance to talk with...Read More

Listening to Customers is Key to El Pollo Loco's Success

  • November 09 2020
  • Resource: In-Depth Exclusives

 If you want to know how much El Pollo Loco is committed to its customers, consider what the company did when they recently called their top 50 loyalists and asked each of them what they liked — as well as didn't like — about...Read More

Fleet Feet Steps Up with User-Friendly App During Running Boom

  • November 06 2020
  • Resource: In-Depth Exclusives

 The good news for Fleet Feet in 2020 was that more people became interested in staying in shape, which included walking and running. The not-so-good news in all of this was handling increased store traffic in a year where people were not...Read More

Loyalty360 Q&A: Charleys Philly Steaks and BIBIBOP Asian Grill, Part II

  • November 02 2020
  • Resource: In-Depth Exclusives

 Charleys Philly Steaks founder and CEO Charley Shin tasted his first Philly Cheesesteak in 1985 while attending The Ohio State University, and as a young undergrad with an appetite for success, he knew he wanted to share this sandwich...Read More

Loyalty360 Q&A: Charleys Philly Steaks and BIBIBOP Asian Grill, Part I

  • October 30 2020
  • Resource: In-Depth Exclusives

  Charleys Philly Steaks founder and CEO Charley Shin tasted his first Philly Cheesesteak in 1985 while attending The Ohio State University, and as a young undergrad with an appetite for success, he knew he wanted to share this sandwich...Read More

Breaking Through and Building Relationships −Challenges of Today’s Senior Marketer

  • October 29 2020
  • Resource: In-Depth Exclusives

    Whether it’s sustaining through the current health crisis, standing out in a crowded market, or tackling the ever-changing demands of consumers, today’s senior marketers have a host of challenges to confront. Thought...Read More

Charleys Philly Steaks & BIBIBOP Asian Grill Want to Make Customers Feel Special

  • October 28 2020
  • Resource: In-Depth Exclusives

  Any brand launching a new loyalty platform or mobile app soon realizes they are about to be hit with an avalanche of new customer data pouring in. What they do with that data is possibly the key to the success of the brand’s new...Read More

Q&A with Krystal Zell, Vice President of Customer Marketing and Operations at The Home Depot, Part 2

  • October 26 2020
  • Resource: In-Depth Exclusives

 Mark Johnson from Loyalty 360 recently had the chance to speak with Krystal Zell, vice president of customer marketing and operations at The Home Depot, about the launch of Home Depot’s expanded Pro Xtra loyalty program. Pro Xtra...Read More

Q&A With Kim Klenk, Growth Marketing Director for Branch Insurance, PT. 2

  • October 23 2020
  • Resource: In-Depth Exclusives

 Branch Insurance started in 2017 and has grown to over 1,000 customers since. The company offers customers a firm price for bundled home and auto insurance within seconds, using just a customer’s name and address. So, instead of...Read More

Q&A With Kim Klenk, Growth Marketing Director for Branch Insurance

  • October 21 2020
  • Resource: In-Depth Exclusives

 Branch Insurance started in 2017 and has grown to over 1,000 customers since. The company offers customers a firm price for bundled home and auto insurance within seconds, using just a customer’s name and address. So, instead of...Read More

The Home Depot Works to Help Pro Customers Just as Much as DIYers

  • October 20 2020
  • Resource: In-Depth Exclusives

 If you walk down the aisle of a typical Home Depot store, you will probably cross paths with two types of customers: the do-it-yourselfers who might be working on a weekend project, and the professional contractor who might be remodeling a...Read More

Branch Insurance Hopes To Grow With Focus on Simplicity

  • October 19 2020
  • Resource: In-Depth Exclusives

Most consumer’s interaction with their insurance company usually comes at a very bad time: an illness, an auto accident, or damage to their home. Suffice to say, it isn’t always a pleasant experience happening when they need to call...Read More

Q&A with Donna Josephson, Senior Vice President and Chief Marketing Officer of Corner Bakery, Part II

  • October 16 2020
  • Resource: In-Depth Exclusives

 Donna Josephson is a senior vice president and chief marketing officer of Corner Bakery, a fast-casual restaurant, serving kitchen oriented, crafted breakfast, lunch dinners, and catering as well. Corner Bakery started as a small...Read More

TGI Fridays Works to Improve Rewards Program | Q&A with Ana Guzman, Director Of Loyalty And Customer Engagement at TGI Fridays, Part II

  • October 15 2020
  • Resource: In-Depth Exclusives

  As many restaurant chains worked to adapt to new food-service standards, the risk of losing loyal and engaged customers becomes even more heightened. Ana Guzman, director of loyalty and customer engagement at TGI Fridays, is working to...Read More

Q&A with Donna Josephson, Senior Vice President and Chief Marketing Officer of Corner Bakery, Part I

  • October 14 2020
  • Resource: In-Depth Exclusives

 Donna Josephson is a senior vice president and chief marketing officer of Corner Bakery, a fast-casual restaurant, serving kitchen oriented, crafted breakfast, lunch dinners, and catering as well. Corner Bakery started as a small...Read More

TGI Fridays Works to Improve Rewards Program | Q&A with Ana Guzman, Director Of Loyalty And Customer Engagement at TGI Fridays, Part I

  • October 13 2020
  • Resource: In-Depth Exclusives

  As many restaurant chains worked to adapt to new food-service standards, the risk of losing loyal and engaged customers becomes even more heightened. Ana Guzman, director of loyalty and customer engagement at TGI Fridays, is working to...Read More

TGI Fridays Deliver Feelings, Not Just Products

  • October 09 2020
  • Resource: In-Depth Exclusives

  When TGI Fridays became a staple of American casual dining more than 55 years ago, it was all about the fun inside the restaurant and at the bar. Their locations provided an opportunity for consumers to meet new people and mix with friends...Read More

Corner Bakery Hopes New Rewards Program Brings in the Dough

  • October 08 2020
  • Resource: In-Depth Exclusives

 Donna Josephson can remember what a thrill it was to be able to automatically add a customer’s own name at the top of a marketing email. But as Senior Vice President and Chief Marketing Officer of Corner Bakery —  a fast...Read More

Customer Loyalty is Much More Than Rewards for Wawa | Todd Miller, Sr. Director of Brand Strategy and Experience at Wawa, Part II

  • October 07 2020
  • Resource: In-Depth Exclusives

 Convenience stores are usually only seen as a place to stop for a quick snack and possibly even gas, but for some customers, Wawa is much more. Wawa is a self-described “passion brand” – after all, not all c-stores see...Read More

Shell Adapts its Fuel Rewards | Q&A with Malachi Bennett and Fergie Theriault, Part II

  • October 06 2020
  • Resource: In-Depth Exclusives

  Loyalty360’s Mark Johnson spoke with Malachi Bennett, loyalty manager for Shell Retail North America, and Fergie Theriault, general manager marketing for Shell Retail North America, on how the Fuel Rewards program has adapted to the...Read More

Shell Adapts its Fuel Rewards | Q&A with Malachi Bennett and Fergie Theriault, Part I

  • October 02 2020
  • Resource: In-Depth Exclusives

  A Harris Poll conducted on behalf of Shell found that 69% of consumers say that a road trip could help them escape the stresses of COVID-19. That’s when the company sprang into action with its “StateEscape,” a safe road...Read More

Customer Loyalty is Much More Than Rewards for Wawa | Todd Miller, Sr. Director of Brand Strategy and Experience at Wawa, Part I

  • October 01 2020
  • Resource: In-Depth Exclusives

 Convenience stores are usually only seen as a place to stop for a quick snack and possibly even gas, but for some customers, Wawa is much more. Wawa is a self-described “passion brand” – after all, not all c-stores see...Read More

Shell Looks To Ease Consumer’s Travel Stress with StateEscapes and Fuel Rewards

  • September 30 2020
  • Resource: In-Depth Exclusives

  The Shell Oil Company is all about relieving stress for its customers, whether it be making the fuel purchasing process for a car more straightforward or offering deals with its Fuel Rewards program. But when a Harris Poll conducted on...Read More

Loyalty360 Q&A: Marina MacDonald and Brenda Eddy, Red Roof, PT. II

  • September 29 2020
  • Resource: In-Depth Exclusives

 Here is Part II of a recent Q&A we did with Red Roof’s top marketing and loyalty experts; you can read Part I here, and also read a feature article on the Red roof program here.   Red Roof has been a mainstay in the lodging...Read More

KONG Box Becomes King of Dog Toys and Treats | Q&A With Brandon Delgrosso, general manager of KONG Box.

  • September 28 2020
  • Resource: In-Depth Exclusives

  For decades, KONG has made toys and training tools that best fit your pet's individuality, personality, and specific needs. In this interview with Loyalty360 CEO Mark Johnson and Brandon Delgrosso, general manager of KONG Box, discuss...Read More

Loyalty360 Q&A: Marina MacDonald and Brenda Eddy, Red Roof, PT. I

  • September 25 2020
  • Resource: In-Depth Exclusives

 Red Roof has been a mainstay in the lodging industry in the U.S. for about 50 years, and has a full suite of affordable brands to choose from. Mark Johnson from Loyalty360 had the chance to talk with Marina MacDonald, Chief Marketing...Read More

KONG Box Becomes King of Dog Toys and Treats

  • September 24 2020
  • Resource: In-Depth Exclusives

  This year, when many consumers found themselves stuck working from home— or maybe not even working at all because of the pandemic —pet care supplier KONG decided to ask people how much their dogs were helping them through the...Read More

Listening to Customers Drives Guests to Red Roof

  • September 22 2020
  • Resource: In-Depth Exclusives

 Marina MacDonald and Brenda Eddy have spent their careers as top marketers at Red Roof making sure guests of the hotel chain received timely information and updates on their rewards program. But when the pandemic shut down many businesses...Read More

Best Western and SureStay a Sure Success | Dorothy Dowling at Best Western, Part II

  • September 18 2020
  • Resource: In-Depth Exclusives

 In Part I of Loyalty360’s Mark Johnson’s interview with Best Western’s Dorothy Dowling, senior vice president and chief marketing officer, she spoke about the meaning of customer loyalty, how affiliating with Best Western...Read More

Best Western and SureStay a Sure Success | Dorothy Dowling at Best Western, Part I

  • September 14 2020
  • Resource: In-Depth Exclusives

 Best Western® Hotels and Resorts launched its SureStay Hotel Group® just four years ago, but the brand was named No. 1 in the economy segment in the J.D. Power 2020 North America Hotel Guest Satisfaction Study. SureStay achieved the...Read More

SureStay Jumps to No. 1 thanks to Best Western’s Guidance

  • September 09 2020
  • Resource: In-Depth Exclusives

 SureStay Hotel Group® (SureStay) is the new kid on the block when it comes to economy stays at just four years since launch, but that didn’t stop the Best Western brand from snagging one of the industry’s top loyalty awards. ...Read More

Sleep Number Putting Loyalty to Bed | Lisa Erickson, Sr. Director CRM and Loyalty at Sleep Number, Part II

  • September 01 2020
  • Resource: In-Depth Exclusives

  In Part I of Loyalty360’s Mark Johnson’s interview with Lisa Erickson, Sleep Number’s senior director of customer relationship management, loyalty and creative production services, she spoke of the company’s mission...Read More

Sleep Number Putting Loyalty to Bed | Lisa Erickson, Sr. Director CRM and Loyalty at Sleep Number, Part I

  • August 31 2020
  • Resource: In-Depth Exclusives

 Studies have shown that sleeping is essential to a person’s health, with analysis suggesting that sleeping five or fewer hours per night could increase mortality risk by as much as 15 percent. That is why mattress companies such as...Read More

Air Canada Takes Flight Again | Mats Winter, Director of Product, Air Canada, Part II

  • August 27 2020
  • Resource: In-Depth Exclusives

  In Part I of Loyalty360’s Mark Johnson’s interview with Mats Winter, director of product at Air Canada, he spoke on the opening of the Maple Leaf Lounges and Air Canada’s mobile app. In Part II, Winter discusses what Air...Read More

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