Thanks to the marketing efforts of brands, it’s easy for us as consumers to forget that loyalty programs, like all facets of business, are highly iterative. When a loyalty program is in its infancy, its points system, rewards mix, and personalization strategy are only a handful of the crucial aspects that must be considered and solidified before it can be presented to customers. While this early stage is undoubtedly challenging, it can also serve as a period of rapid growth for those....