What Loyalty Marketers Need to Know About GDPR

  • July 26 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Loyalty marketers may face intense pressure regarding their customer data when the European Union’s GDPR (General Data Protection Regulation) takes effect next year. Companies across the globe will face more pressure to improve their data...Read More

What is “Small Data” and Why Care About It?

  • September 24 2013
  • Resource: Daily News
  • Emily Heitkamp

When large companies ($1 Billion +) focus on improving customer experience, a lift in revenues is seen through additional customer purchases, reduced churn and business from recommendations, according to a recent study. One critical way for...Read More

Engagement & Experience Expo Offered Plenty for Attendees

  • November 07 2012
  • Resource: Daily News
  • Phillip Britt, Loyalty 360

Attendance was up more than 20 percent for the 2nd Annual Loyalty 360 Engagement & Experience Expo, despite the travel-wrecking effects of Hurricane Sandy, which prevented many from New York, New Jersey and other parts of the East Coast from...Read More

PossibleNOW to Host Inaugural Customer Experience Marketing Summit

  • June 29 2012
  • Resource: Daily News
  • PossibleNOW

PossibleNOW, the leading provider of customer experience and preference management solutions, today announced it will host the inaugural Customer Experience Marketing (CEM) Summit scheduled to take place September 19-20 in Atlanta.PossibleNOW, the...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?