Please enter your username or the email address associated with the account so we can help you reset your password.
YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Over the past 18 months, many brands survived a tumultuous time by leveraging the digital capabilities of their customer loyalty and rewards programs to maintain, and strengthen in some cases, their connection with consumers and provide a more...Read More
Unity has been a buzzword in 2021, and not just in the political realm. In the world of loyalty, engagement and customer experience, more brands are looking at establishing a Customer Database Platform to unify zero-, first- and third-party...Read More
While 2020 may have left many brand marketers scratching their heads and seeing stars, the year that was offered all of us an opportunity to possibly see what the future holds for customer experience, brand engagement, and the evolution of loyalty...Read More
For most retailers, the more traditional attempt at reducing customer churn often centers around customers that the brand feels are more likely to leave them for another retailer.
Cutting down on defection rates is an important responsibility of...Read More
Brands are always looking to expand their customer base to grow their business and engage a broader customer base.
Lululemon Athletica, a company known for its popular yoga pants and sports bras, will soon expand its size selection up to size 20....Read More
Just because a customer qualifies for a promotional offer, says HTK’s Pete Thompson, doesn’t necessarily mean it’s a good idea to send them one.
“Sometimes it’s not good for a retailer’s bottom line,&rdquo...Read More
HTK — a UK-based company with infrastructure in the EU & United States—offers personalized promotions and real-time experiences aimed at increasing sales, profit and customer lifetime value. HTK works collaboratively with...Read More
The loyalty space is presently in a state of change, meaning that new challenges and exciting opportunities have arisen in the past years. With increasing data and privacy regulations (and the potential for significant anti-trust regulation), AI...Read More
Loyalty programs are as common today as ecommerce sites. Every B2C brand has some form of loyalty solution, whether published or behind the scenes. Retailers are looking at consumer transactions and driving promotions by re-targeting campaigns and...Read More
Since 1996, HTK has helped companies connect with their customers in a smarter and more personalized way, to grow profits and increase customer retention, focusing on engagement other than through a run-of-the-mill loyalty program, with an eye...Read More