New HTK Products Aim to Make Promotions More Strategic and Personalized

  • September 30 2020
  • Resource: Daily News
  • Tim Pennington, Loyalty360

Just because a customer qualifies for a promotional offer, says HTK’s Pete Thompson, doesn’t necessarily mean it’s a good idea to send them one. “Sometimes it’s not good for a retailer’s bottom line,&rdquo...Read More

HTK Founder Discusses Challenges, Personalization and their Approach

  • March 18 2020
  • Resource: Daily News
  • Mark Johnson | Loyalty360

HTK — a UK-based company with infrastructure in the EU & United States—offers personalized promotions and real-time experiences aimed at increasing sales, profit and customer lifetime value. HTK works collaboratively with...Read More

HTK Executive Addresses State of Customer Loyalty

  • July 22 2019
  • Resource: Daily News
  • Mark Johnson | Loyalty360

The loyalty space is presently in a state of change, meaning that new challenges and exciting opportunities have arisen in the past years. With increasing data and privacy regulations (and the potential for significant anti-trust regulation), AI...Read More

HTK Enables Clients to Win with Customer Loyalty

  • January 16 2019
  • Resource: Daily News
  • Mark Johnson | Loyalty360

Loyalty programs are as common today as ecommerce sites. Every B2C brand has some form of loyalty solution, whether published or behind the scenes. Retailers are looking at consumer transactions and driving promotions by re-targeting campaigns and...Read More

What Are the Keys to Real-time Customer Engagement? HTK Offers Some Insight

  • January 30 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Since 1996, HTK has helped companies connect with their customers in a smarter and more personalized way, to grow profits and increase customer retention, focusing on engagement other than through a run-of-the-mill loyalty program, with an eye...Read More

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