How the Fuel and C-Store Industry is Responding to the Digital Acceleration

  • August 10 2021
  • Resource: Daily News
  • Ashley Kimball, Loyalty360

Over the past 18 months, many brands survived a tumultuous time by leveraging the digital capabilities of their customer loyalty and rewards programs to maintain, and strengthen in some cases, their connection with consumers and provide a more...Read More

Renewed Interest in Unified Customer Database Platforms Growing

  • May 07 2021
  • Resource: Daily News

Unity has been a buzzword in 2021, and not just in the political realm. In the world of loyalty, engagement and customer experience, more brands are looking at establishing a Customer Database Platform to unify zero-, first- and third-party...Read More

3 Loyalty and CX Trends to Follow in 2021

  • March 17 2021
  • Resource: Daily News
  • Loyalty360 Team

While 2020 may have left many brand marketers scratching their heads and seeing stars, the year that was offered all of us an opportunity to possibly see what the future holds for customer experience, brand engagement, and the evolution of loyalty...Read More

Driving Customer Retention Through Incentives

  • January 19 2021
  • Resource: Daily News

For most retailers, the more traditional attempt at reducing customer churn often centers around customers that the brand feels are more likely to leave them for another retailer. Cutting down on defection rates is an important responsibility of...Read More

Expanding a Brand’s Customer Base Yielding High Returns for Loyalty Programs

  • November 04 2020
  • Resource: Daily News
  • Tim Pennington, Loyalty360

Brands are always looking to expand their customer base to grow their business and engage a broader customer base. Lululemon Athletica, a company known for its popular yoga pants and sports bras, will soon expand its size selection up to size 20....Read More

New HTK Products Aim to Make Promotions More Strategic and Personalized

  • September 30 2020
  • Resource: Daily News
  • Tim Pennington, Loyalty360

Just because a customer qualifies for a promotional offer, says HTK’s Pete Thompson, doesn’t necessarily mean it’s a good idea to send them one. “Sometimes it’s not good for a retailer’s bottom line,&rdquo...Read More

HTK Founder Discusses Challenges, Personalization and their Approach

  • March 18 2020
  • Resource: Daily News
  • Mark Johnson | Loyalty360

HTK — a UK-based company with infrastructure in the EU & United States—offers personalized promotions and real-time experiences aimed at increasing sales, profit and customer lifetime value. HTK works collaboratively with...Read More

HTK Executive Addresses State of Customer Loyalty

  • July 22 2019
  • Resource: Daily News
  • Mark Johnson | Loyalty360

The loyalty space is presently in a state of change, meaning that new challenges and exciting opportunities have arisen in the past years. With increasing data and privacy regulations (and the potential for significant anti-trust regulation), AI...Read More

HTK Enables Clients to Win with Customer Loyalty

  • January 16 2019
  • Resource: Daily News
  • Mark Johnson | Loyalty360

Loyalty programs are as common today as ecommerce sites. Every B2C brand has some form of loyalty solution, whether published or behind the scenes. Retailers are looking at consumer transactions and driving promotions by re-targeting campaigns and...Read More

What Are the Keys to Real-time Customer Engagement? HTK Offers Some Insight

  • January 30 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Since 1996, HTK has helped companies connect with their customers in a smarter and more personalized way, to grow profits and increase customer retention, focusing on engagement other than through a run-of-the-mill loyalty program, with an eye...Read More