New Study Reveals How Generative AI Is Transforming Content Marketing

  • October 12 2023
  • Resource: Daily News

Deloitte Digital’s latest research on generative AI suggests the technology will play an ever-increasing role in the development of marketing content across business sectors. Generative AI can produce a range of online content, including...Read More

Loyalty Live: Deloitte Q&A on the State of the Industry, Build vs. Buy Decision-Making, and the Future of Loyalty

  • August 09 2023
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Deloitte has built a multi-functional business for over 100 years, primarily focusing on consulting, tax, and audit assistance. With a global presence of over 400,000 employees, the organization has established itself as a powerhouse in name and...Read More

Engaging Customers with Authentic Connection: Loyalty360 Supplier Partners Perspectives on Building Emotional Loyalty

  • March 28 2023
  • Resource: Daily News
  • Mark Johnson, Loyalty360

In its 2023 Customer Loyalty Trends and Perspectives report, Loyalty360 found that, while consumers are looking for more value from loyalty programs, they also expect those brands to share their values and beliefs. As a result, brands are looking...Read More

Loyalty Reads: Amazon Expands “Buy with Prime,” Walmart Eliminates Single-Use Bags in Some States, and More

  • January 17 2023
  • Resource: Daily News

Amazon Expands “Buy with Prime” Amazon.com will open its “Buy with Prime” offering to U.S.-based merchants by the end of January 2023. The service allows online merchants outside of Amazon’s platform to access...Read More

Best Practices for Revamping a Loyalty Program – Part II

  • November 28 2022
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Link to Part 1: https://loyalty360.org/Content-Gallery/Daily-News/Best-Practices-for-Revamping-a-Loyalty-Program-%E2%80%93-P It would be easy for brands that have a successful loyalty program in place to simply leave it be and let it do the work...Read More

Best Practices for Revamping a Loyalty Program – Part I

  • November 21 2022
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Link to Part 2: https://loyalty360.org/Content-Gallery/Daily-News/Best-Practices-for-Revamping-a-Loyalty-Program-(1) It would be easy for brands that have a successful loyalty program in place to simply leave it be and let it do the work for them...Read More

Loyalty360 Loyalty Live | Ramya Murali and Michael O’Brien, Deloitte

  • July 01 2022
  • Resource: Daily News

  Deloitte provides industry-leading consulting, audit, tax and advisory services to many of the world’s most admired brands, including nearly 90 percent of the Fortune 500 and more than 7,000 private companies.   ...Read More

Innovative Rewards Strategies Strengthen Customer Loyalty

  • April 05 2022
  • Resource: Daily News

As loyalty strategies and programs are becoming a standard amongst brands, there is a need to stand out among the crowd, and an even greater need to keep the loyalty programs fresh. Customers tire of the same gimmick. Brands need to address...Read More

Restaurant of the Future Should Evolve to Serve Consumers

  • December 10 2021
  • Resource: Daily News

Key takeaways from Deloitte’s new report on restaurants: Almost two-thirds (64%) of consumers do not plan to return to their pre-pandemic habits of dining in restaurants within the next six months.Convenient off-premises dining has emerged...Read More

Future-Proofing Fuel and C-Store Loyalty Programs

  • November 19 2021
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Studies have shown that new consumer habits form in 90 days or less, meaning consumers are always looking for different ways to spend their time and money. During the pandemic, consumers’ habits changed even quicker. A recent Wells...Read More

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