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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Baesman Insights & Marketing is a full-service loyalty marketing agency that captures and manages customer data to generate insights, build loyalty, and create unified customer experiences for its clients. The agency offers strategic planning...Read More
Grubhub, one of the top online delivery services in the nation, announced that it will acquire LevelUp for $390 million. The announcement came in the company’s second quarter earnings release. The acquisition will make it easier for...Read More
For runners, the adage is: “There is no finish line.” For athletic retailer The Finish Line, the same is true and its future just took a dramatic stride forward this week after JD Sports Fashion, the leading European retailer of...Read More
So why will VIZIO’s Fandemonium loyalty program, which launched in 2013, end on May 31? Loyalty360 asked a couple of its member companies to weigh in on the decision to end the Fandemonium loyalty program. Evan Magliocca...Read More
At the end of the day, CRM principles are at the heart of customer loyalty success. Loyalty360 explored the topic of CRM tactics and customer loyalty with some executives at Baesman Insights & Marketing. As much as the loyalty...Read More
Despite the growth of e-commerce and its incredible convenience, most consumers shop at brick-and-mortar stores, according to a new study from the National Retail Federation. In fact, the study shows that only about a fifth of U.S. consumers are...Read More
Can Macy’s new Star Rewards loyalty program overcome sinking sales and profits and plunging net income and same-store sales that have shadowed the venerable retailer in recent years? On Wednesday, officials at Macy’s announced the...Read More
On the heels of a solid, better than expected second quarter, fiscally speaking, officials at American Eagle Outfitters are optimistic about the future. “In the second quarter, we achieved sales and earnings above our expectations in a...Read More
Officials at Zumiez, a specialty retailer of action sports related apparel, footwear, equipment, and accessories, maintain a vigilant outlook on changes in consumer behavior and adapting to provide a more personalized customer engagement. &ldquo...Read More
Talking about digital customer engagement to heighten the overall customer experience is one thing. Executing on a strategy geared toward this and achieving success is quite another.Best Buy is well on its way to sustainable success in the latter....Read More
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