Baesman Offers Advice on Data and Loyalty

  • November 14 2018
  • Resource: Daily News
  • Patrick Barney | Loyalty360

Baesman Insights & Marketing is a full-service loyalty marketing agency that captures and manages customer data to generate insights, build loyalty, and create unified customer experiences for its clients. The agency offers strategic planning...Read More

Grubhub Will Acquire Restaurant Loyalty Platform LevelUp for $390 Million

  • August 01 2018
  • Resource: Daily News
  • Corey Brueggemeyer

Grubhub, one of the top online delivery services in the nation, announced that it will acquire LevelUp for $390 million. The announcement came in the company’s second quarter earnings release.   The acquisition will make it easier for...Read More

JD Sports Fashion’s Acquisition of The Finish Line “Transformational”

  • March 28 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

For runners, the adage is: “There is no finish line.” For athletic retailer The Finish Line, the same is true and its future just took a dramatic stride forward this week after JD Sports Fashion, the leading European retailer of...Read More

Why Will VIZIO’s Fandemonium Loyalty Program End?

  • February 27 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

So why will VIZIO’s Fandemonium loyalty program, which launched in 2013, end on May 31?   Loyalty360 asked a couple of its member companies to weigh in on the decision to end the Fandemonium loyalty program.   Evan Magliocca...Read More

Customer Loyalty Relies on Foundational CRM Strategies

  • February 02 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

At the end of the day, CRM principles are at the heart of customer loyalty success.   Loyalty360 explored the topic of CRM tactics and customer loyalty with some executives at Baesman Insights & Marketing.  As much as the loyalty...Read More

NRF Study: In-Store Customer Experience Reigns Supreme

  • October 05 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Despite the growth of e-commerce and its incredible convenience, most consumers shop at brick-and-mortar stores, according to a new study from the National Retail Federation. In fact, the study shows that only about a fifth of U.S. consumers are...Read More

Can Macy’s New Star Rewards Loyalty Program Breathe Life Into Venerable Retailer?

  • September 28 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Can Macy’s new Star Rewards loyalty program overcome sinking sales and profits and plunging net income and same-store sales that have shadowed the venerable retailer in recent years? On Wednesday, officials at Macy’s announced the...Read More

New Loyalty Program at American Eagle Outfitters Targets Millennial Audience

  • September 27 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

On the heels of a solid, better than expected second quarter, fiscally speaking, officials at American Eagle Outfitters are optimistic about the future. “In the second quarter, we achieved sales and earnings above our expectations in a...Read More

Zumiez Evolves Through More Personalized Customer Engagement

  • September 19 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Officials at Zumiez, a specialty retailer of action sports related apparel, footwear, equipment, and accessories, maintain a vigilant outlook on changes in consumer behavior and adapting to provide a more personalized customer engagement. &ldquo...Read More

Digital Engagement Tactics Pay Off in Enhanced Customer Experience at Best Buy

  • August 31 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Talking about digital customer engagement to heighten the overall customer experience is one thing. Executing on a strategy geared toward this and achieving success is quite another.Best Buy is well on its way to sustainable success in the latter....Read More

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