Customer Acquisition 101: How to Use Customer Analytics to Earn New Customers

  • April 22 2022
  • Resource: Research And Reports
  • The Baesman Team

Are you making the most of customer data in your marketing strategies? This step-by-step guide provides a how-to for leveraging customer data to achieve more effective:Customer acquisition strategiesCustomer reactivation strategiesCustomer...Read More

Customer Loyalty Programs: What You Need to Know

  • January 19 2022
  • Resource: Research And Reports
  • The Baesman Team

Start Growing Your Business with a Focus on Customer LoyaltyExisting customers can be the key to your company’s growth and profitability. Are you ready to boost your customer engagement by creating a new customer loyalty program or...Read More

Loyalty360 Quarterly Analyst Update | 2021 Q3

  • November 03 2021
  • Resource: Research And Reports

Already a member of Loyalty360: Access codes for brands will be supplied by your account manager.   This report will bring additional insight to marketers who want their loyalty programs to survive and thrive. For brands looking for an...Read More

The Customer Experience Just Got More Personal

  • August 11 2021
  • Resource: Research And Reports
  • The Baesman Team

Direct mail is the new digital channel you didn't know you needed! With the continued shift towards hyper-personalization, more marketers are realizing the benefits and dollars of getting personal with their audiences.  In this digital...Read More

Loyalty360 Top 4 Trends for 2020: Supplier Member Perspective

  • March 24 2020
  • Resource: Research And Reports
  • Loyalty360

Loyalty360’s Top 4 Trends in Customer Loyalty for 2020, were selected by a group of more than 75 representatives from Loyalty360 brand members. These topics will not only guide Loyalty360 content, research, benchmarks, community, and...Read More

Loyalty360 Executive Perspective: Personalization

  • December 07 2018
  • Resource: Research And Reports
  • Loyalty360 & Baesman

Creating engaging experiences to drive customer loyalty might be the best marketing strategy that brands can currently employ. Brands and marketers that focus on creating these experiences typically reap benefits that competitors don’t. At...Read More

CMO Challenge Report: Aligning Customer Loyalty and Brand Identity

  • September 27 2017
  • Resource: Research And Reports
  • Loyalty360

In the past two decades, incredible advances in computer and networking technology have provided easy access to an exponentially increasing amount of information to billions of consumers at relatively little cost. Through mobile, digital, and...Read More

CMO Challenge: Adapting to the Changing Nature of Customers

  • January 05 2017
  • Resource: Research And Reports

Change is an ever-present and unavoidable fact of nature. Given the proper amount of time, almost everything we know and understand to be real will undergo some amount of transformation. Depending on the timetables and concepts in question, these...Read More

Shoe Carnival Case Study: When the Shoe Fits

  • November 09 2015
  • Resource: Research And Reports

What Shoe Carnival marketers wanted was more value in the program. There was more to it than just increasing the number of participants. What the brand wanted was members whose loyalty could become a true business advantage to...Read More