CONTENT GALLERY

When determining whether or not to incorporate an emotional loyalty program into an overall customer loyalty and marketing strategy, businesses need to be savvy about not only what their customers want and need, but what will encourage cooperation...Read More

Many businesses are incorporating emotional loyalty plans into their customer loyalty strategies; however, with the ever-fluctuating changes in consumer behaviors, it is challenging for brands to know the best approach to building the relationship...Read More

Cassie Preston, Director of Client Services, CRM, and Loyalty at Baesman will be hosting a webinar on July 27th to discuss paid loyalty programs. Baesman is an end-to-end marketing partner for B2C businesses with over 70 years of...Read More

Baesman, a customer loyalty technology firm and agency dedicated to helping brands create relevant and personal connections with their customers, recently published an e-book titled Customer Acquisition 101: How to Use Customer Analytics to Earn...Read More

With new and changing laws focused on the protection of consumers’ data, it is a significant challenge for marketers to not only stay informed, but adapt their technologies, data practices, and loyalty strategies to comply with existing and...Read More

While analyzing data to determine a customer’s buying patterns is elemental to building a loyalty program, it is just the beginning. Customers want more than savings and coupons; they want to be heard. In today’s markets, it is more...Read More

With almost 40% of all people checking their emails on an iPhone — the single largest platform ahead of Gmail’s 27% — there is an obvious concern when Apple makes a change to its mail software. And that is precisely what the...Read More

In a year where every industry, especially retail, was hit hard by the COVID-19 pandemic, it would be easy to throw in the towel and wait for easier times to come. However, this was never an option for Susan Stein, Director, Reporting &...Read More

Adding to its collection of analyst-driven content, Loyalty360 is excited to announce the release of new analyst briefs featuring Loyalty360 supplier members: Capillary Technologies, Baesman, and Clutch Loyalty360 analyst briefs include...Read More

When Tyler Baesman received a letter from his car dealership asking him to lease another car when his current lease expired, he was a decidedly underwhelmed. The president of Baesman — which assists clients in building and nurturing...Read More