Using Data to Understand Consumer Behavior and Drive Customer Loyalty

  • June 03 2022
  • Resource: Daily News

Baesman, a customer loyalty technology firm and agency dedicated to helping brands create relevant and personal connections with their customers, recently published an e-book titled Customer Acquisition 101: How to Use Customer Analytics to Earn...Read More

Data and Privacy Legislation Impacts Customer Loyalty

  • June 02 2022
  • Resource: Daily News

With new and changing laws focused on the protection of consumers’ data, it is a significant challenge for marketers to not only stay informed, but adapt their technologies, data practices, and loyalty strategies to comply with existing and...Read More

Focusing on Customer Experience is Foundation for Building Emotional Loyalty

  • May 03 2022
  • Resource: Daily News

While analyzing data to determine a customer’s buying patterns is elemental to building a loyalty program, it is just the beginning. Customers want more than savings and coupons; they want to be heard. In today’s markets, it is more...Read More

How Brands Can Overcome Apple’s New MPP Rules to Continue Engagement

  • January 18 2022
  • Resource: Daily News
  • Mark Johnson, Loyalty360

With almost 40% of all people checking their emails on an iPhone — the single largest platform ahead of Gmail’s 27% — there is an obvious concern when Apple makes a change to its mail software. And that is precisely what the...Read More

Susan Stein, Baesman Perfect Loyalty Strategy

  • December 29 2021
  • Resource: Daily News
  • Mark Johnson, Loyalty360

In a year where every industry, especially retail, was hit hard by the COVID-19 pandemic, it would be easy to throw in the towel and wait for easier times to come. However, this was never an option for Susan Stein, Director, Reporting &...Read More

Three New Analyst Briefs from Loyalty360: Capillary Technologies, Clutch, and Baesman

  • September 15 2021
  • Resource: Daily News
  • Loyalty360

Adding to its collection of analyst-driven content, Loyalty360 is excited to announce the release of new analyst briefs featuring Loyalty360 supplier members: Capillary Technologies, Baesman, and Clutch Loyalty360 analyst briefs include...Read More

Baesman’s Hyper-Personalized Direct Mail Program Opening Eyes

  • June 29 2021
  • Resource: Daily News
  • Mark Johnson, Loyalty360

When Tyler Baesman received a letter from his car dealership asking him to lease another car when his current lease expired, he was a decidedly underwhelmed. The president of Baesman — which assists clients in building and nurturing...Read More

How to Leverage Your Data, Part 3: Actioning on Consumer Data to Drive Incrementality

  • June 28 2021
  • Resource: Daily News
  • Ashley Kimball, Loyalty360

Julie Bustos, SVP, Marketing Innovation, The Lacek Group Incrementality is driven by a layered approach to marketing, fueled by increased amounts of data. Our agency curates data for action through four lenses: customer identification, customer...Read More

The Increasing Value of Customer Loyalty

  • June 18 2021
  • Resource: Daily News
  • Ashley Kimball, Loyalty360

Over the past 18 months, many brands say that their loyalty and engagement practices were put to the test as their customer’s shopping habits and expectations changed. Those brands which had strong loyalty and engagement efforts point to...Read More

Improved Personalization and Deeper Insights from Zero-Party Data

  • April 22 2021
  • Resource: Daily News

As websites and other platforms restrict the use of cookies and similar tactics to collect consumer data thanks to newer regulations and increasing privacy concerns, brand marketers who have begun shifting to deeper personalization in an effort to...Read More

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