CONTENT GALLERY

Loyalty360 met with Kim Welther, Vice President and General Manager, CRM & Loyalty at Baesman, to discuss how brands are reimagining their loyalty programs, emerging technologies, and the importance of adapting to changing customer needs...Read More

While holiday promotions have long been a staple of retail strategies, savvy marketing and loyalty teams have discovered that these festive campaigns can offer more than just a seasonal sales boost. They can become a gateway to year-round customer...Read More

Baesman is a customer loyalty technology provider and agency that helps brands better understand their customers and offers support as they build more personalized relationships with them. Baesman has a diverse portfolio of clients, several...Read More

As governments enact new data privacy laws and set forth regulations to protect consumers, some brands remain unprepared to meet the new requirements — unsure of what they must do to remain compliant and where to begin. With challenges...Read More

For companies focused on bringing more value to their customers and loyalty program members, brand-to-brand partnerships are a growing area of interest. However, building successful partnerships can be challenging for even the most seasoned brands...Read More

Tier-based loyalty programs are a way for brands to drive higher engagement with their most loyal customers by providing more discounts, promotions, experiences, events, or other exclusive benefits for members who meet certain transactional and/or...Read More

In its 2023 Customer Loyalty Trends and Perspectives report, Loyalty360 found that, while consumers are looking for more value from loyalty programs, they also expect those brands to share their values and beliefs. As a result, brands are looking...Read More

As the customer loyalty ecosystem expands more into digital environments and new technologies, these new elements provide a variety of benefits to loyalty programs. Changing technology continues to improve the loyalty environment, however...Read More

All brands experience issues. How these brands respond determines the impact those issues have on customer loyalty. The speed, quality, and transparency of the response can turn a frustrating situation into a positive customer experience...Read More

From Points to Perks – the Evolution of Loyalty Rewards As loyalty offerings continue to evolve and additional programs saturate the market, it is getting more critical for brands to consider the rewards they are offering their loyalty...Read More