New Loyalty Program at American Eagle Outfitters Targets Millennial Audience
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On the heels of a solid, better than expected second quarter, fiscally speaking, officials at American Eagle Outfitters are optimistic about the future. “In the second quarter, we achieved sales and earnings above our expectations in a challenging retail environment,” American Eagle Outfitters CEO Jay Schottenstein said last month. “Sales trends improved and I’m proud of the continued growth in jeans, bottoms, women’s apparel and Aerie, with encouraging signs in men’s tops beginning to emerge. Our....

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