Personalization Becomes Standard in Customer Loyalty Efforts

  • August 31 2022
  • Resource: Daily News

Gone are the days of anonymous punch cards. Today’s customer loyalty programs incorporate sophisticated data segmentation efforts to better understand the end customer and purchasing patterns. Brands are working to personalize communications...Read More

Clutch Stresses Personalization in Customer Loyalty

  • April 14 2022
  • Resource: Daily News

Today’s loyalty programs go above and beyond a monetary reward and strive to create an emotional connection with their customer base. However, to develop long-lasting customer relationship, data – especially the right data – is...Read More

Loyalty Fraud and Gaming – What Brands Can Do to Combat the Fraudsters

  • March 28 2022
  • Resource: Daily News

Customer Loyalty programs and strategies are an excellent way to increase engagement and gain new customers, but they are also a gateway for scammers and fraud. Brands’ definitions of fraud can range significantly - from simply sharing a...Read More

Loyalty360 Supplier Members Share Keys to Success for Creating Emotional Loyalty

  • January 25 2022
  • Resource: Daily News
  • Mark Johnson, Loyalty360

While the term “customer loyalty” has many broad facets, from personalization to gamification, perhaps nothing is more important to fostering long-lasting customer loyalty than anemotional connection with customers. Emotional loyalty...Read More

Customer Loyalty Key Drivers and Trends for 2022

  • January 04 2022
  • Resource: Daily News
  • Mark Johnson, Loyalty360

As 2022 kicks off, marketers, loyalty teams, and supplier partners are diving into a new period of customer loyalty plans and projects. A new year always brings additional opportunities, but in the world of customer loyalty, it can be difficult...Read More

Three New Analyst Briefs from Loyalty360: Capillary Technologies, Clutch, and Baesman

  • September 15 2021
  • Resource: Daily News
  • Loyalty360

Adding to its collection of analyst-driven content, Loyalty360 is excited to announce the release of new analyst briefs featuring Loyalty360 supplier members: Capillary Technologies, Baesman, and Clutch Loyalty360 analyst briefs include...Read More

Clutch Helps Brands with Meaningful Engagements, Anticipating Needs

  • June 24 2021
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Ned Moore, Co-Founder and CEO at Clutch, says they are working toward the goal of connecting brand organizations with their customers and cultivating a relationship where customers are happy to engage with the brand. “What we’re here...Read More

The Increasing Value of Customer Loyalty

  • June 18 2021
  • Resource: Daily News
  • Ashley Kimball, Loyalty360

Over the past 18 months, many brands say that their loyalty and engagement practices were put to the test as their customer’s shopping habits and expectations changed. Those brands which had strong loyalty and engagement efforts point to...Read More

Is Customer Loyalty Broadly Misunderstood?

  • May 19 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Is customer loyalty broadly misunderstood? Have brands lost the customer in their quest for customer loyalty? Those topics and more will be tackled during a compelling webinar, “The Misalignment of Loyalty,” on Tuesday, May 23, 2017,...Read More

Acquisitions Have Dick’s Sporting Goods Optimistic for Enhanced Brand Loyalty This Holiday Season

  • November 17 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Dick’s Sporting Goods officials are optimistic about the all-important holiday season as it presents a larger opportunity to extend customer engagement and brand loyalty. That’s because it’s been a busy year for Dick’s in...Read More

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