Fireside Chat: Clutch Q&A on Getting Early Returns and Long-Term Value from AI

  • November 22 2023
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Artificial Intelligence (AI) has become a topic of conversation for marketers this year. With its ability to enhance personalization, tailor rewards, and make product recommendations, the technology has wide implications for customer loyalty. Even...Read More

Unlock Your Business: How Clutch Evolves Personalization into Individualization with AI and Machine Learning

  • June 28 2023
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Clutch is a retention marketing platform that provides flexibility and customization to brands across a range of industries. The Clutch platform is broken into five distinct modules including: Customer Data Platform (CDP)Loyalty...Read More

Engaging Customers with Authentic Connection: Loyalty360 Supplier Partners Perspectives on Building Emotional Loyalty

  • March 28 2023
  • Resource: Daily News
  • Mark Johnson, Loyalty360

In its 2023 Customer Loyalty Trends and Perspectives report, Loyalty360 found that, while consumers are looking for more value from loyalty programs, they also expect those brands to share their values and beliefs. As a result, brands are looking...Read More

Best Practices for Revamping a Loyalty Program – Part II

  • November 28 2022
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Link to Part 1: https://loyalty360.org/Content-Gallery/Daily-News/Best-Practices-for-Revamping-a-Loyalty-Program-%E2%80%93-P It would be easy for brands that have a successful loyalty program in place to simply leave it be and let it do the work...Read More

Best Practices for Revamping a Loyalty Program – Part I

  • November 21 2022
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Link to Part 2: https://loyalty360.org/Content-Gallery/Daily-News/Best-Practices-for-Revamping-a-Loyalty-Program-(1) It would be easy for brands that have a successful loyalty program in place to simply leave it be and let it do the work for them...Read More

Personalization Becomes Standard in Customer Loyalty Efforts

  • August 31 2022
  • Resource: Daily News

Gone are the days of anonymous punch cards. Today’s customer loyalty programs incorporate sophisticated data segmentation efforts to better understand the end customer and purchasing patterns. Brands are working to personalize communications...Read More

Clutch Stresses Personalization in Customer Loyalty

  • April 14 2022
  • Resource: Daily News

Today’s loyalty programs go above and beyond a monetary reward and strive to create an emotional connection with their customer base. However, to develop long-lasting customer relationship, data – especially the right data – is...Read More

Loyalty Fraud and Gaming – What Brands Can Do to Combat the Fraudsters

  • March 28 2022
  • Resource: Daily News

Customer Loyalty programs and strategies are an excellent way to increase engagement and gain new customers, but they are also a gateway for scammers and fraud. Brands’ definitions of fraud can range significantly - from simply sharing a...Read More

Loyalty360 Supplier Members Share Keys to Success for Creating Emotional Loyalty

  • January 25 2022
  • Resource: Daily News
  • Mark Johnson, Loyalty360

While the term “customer loyalty” has many broad facets, from personalization to gamification, perhaps nothing is more important to fostering long-lasting customer loyalty than anemotional connection with customers. Emotional loyalty...Read More

Customer Loyalty Key Drivers and Trends for 2022

  • January 04 2022
  • Resource: Daily News
  • Mark Johnson, Loyalty360

As 2022 kicks off, marketers, loyalty teams, and supplier partners are diving into a new period of customer loyalty plans and projects. A new year always brings additional opportunities, but in the world of customer loyalty, it can be difficult...Read More

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