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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Gone are the days of anonymous punch cards. Today’s customer loyalty programs incorporate sophisticated data segmentation efforts to better understand the end customer and purchasing patterns. Brands are working to personalize communications...Read More
Today’s loyalty programs go above and beyond a monetary reward and strive to create an emotional connection with their customer base. However, to develop long-lasting customer relationship, data – especially the right data – is...Read More
Customer Loyalty programs and strategies are an excellent way to increase engagement and gain new customers, but they are also a gateway for scammers and fraud. Brands’ definitions of fraud can range significantly - from simply sharing a...Read More
While the term “customer loyalty” has many broad facets, from personalization to gamification, perhaps nothing is more important to fostering long-lasting customer loyalty than anemotional connection with customers.
Emotional loyalty...Read More
As 2022 kicks off, marketers, loyalty teams, and supplier partners are diving into a new period of customer loyalty plans and projects. A new year always brings additional opportunities, but in the world of customer loyalty, it can be difficult...Read More
Adding to its collection of analyst-driven content, Loyalty360 is excited to announce the release of new analyst briefs featuring Loyalty360 supplier members: Capillary Technologies, Baesman, and Clutch
Loyalty360 analyst briefs include...Read More
Ned Moore, Co-Founder and CEO at Clutch, says they are working toward the goal of connecting brand organizations with their customers and cultivating a relationship where customers are happy to engage with the brand.
“What we’re here...Read More
Over the past 18 months, many brands say that their loyalty and engagement practices were put to the test as their customer’s shopping habits and expectations changed.
Those brands which had strong loyalty and engagement efforts point to...Read More
Is customer loyalty broadly misunderstood?
Have brands lost the customer in their quest for customer loyalty?
Those topics and more will be tackled during a compelling webinar, “The Misalignment of Loyalty,” on Tuesday, May 23, 2017,...Read More
Dick’s Sporting Goods officials are optimistic about the all-important holiday season as it presents a larger opportunity to extend customer engagement and brand loyalty.
That’s because it’s been a busy year for Dick’s in...Read More