CONTENT GALLERY

Kobie Marketing has designed a plan to grow the company’s customer base while eliminating customer pain points. At the head of this plan is new President, Marti Beller. Beller’s appointment kicked off what Kobie said will be a year of...Read More

According to Kobie Marketing’s recent “Loyalty in the Age of the Connected Consumers” report, 75 percent of consumers actively earn and redeem rewards in just three or fewer programs. The report found that...Read More

Kate Hogenson, Strategic Loyalty Consultant at Kobie Marketing, sat down with Loyalty360 to discuss the firm’s research into customer loyalty and engagement.  What went into the construction of the customer loyalty research?   I...Read More

Kobie Marketing is a global leader in loyalty and rewards initiatives design, management, and consulting. Their unique strategies, technologies, and program management allows them to assist brands in the best way possible.   Loyalty360 sat...Read More

In mid-August, amid the wind down of Target’s Cartwheel Perks loyalty program, Ron Orgiefsky, managing director at emnos, told Loyalty360 that Target has been a progressive retailer for years, continually tweaking and adapting to keep...Read More

Can Macy’s new Star Rewards loyalty program overcome sinking sales and profits and plunging net income and same-store sales that have shadowed the venerable retailer in recent years? On Wednesday, officials at Macy’s announced the...Read More

Loyalty360 talks to all types of brands on a regular basis and one of the overarching keys to success among loyalty marketers are truly listening to customers. Brands can’t go wrong if they truly listen to their respective customers and...Read More

For GameStop, which has built a devout and loyal following over the years, its PowerUp Rewards program is a critical piece of the company’s overall customer-centric focus. In the past 12 months, the loyalty program has added 1.5 million...Read More

On the heels of announcing the wind down of its Cartwheel Perks loyalty program, Target is focused on gaining customer trust and restoring brand loyalty through a thoughtful strategy around pricing and promotions. During the company’s...Read More

Ingrid Lindberg, a veteran customer experience leader, was named president of Kobie Marketing in June. Kobie Marketing, a global leader in loyalty and rewards initiatives design, management, and consulting, hired Lindberg because of her extensive...Read More