CONTENT GALLERY

As seismic shifts continue to reverberate across the customer engagement landscape, most brands are struggling to keep up with drastically changing consumer behaviors and buying journeys. The rapid adoption of digital technology, the rise of...Read More

The concept of CRM may no longer be an adequate moniker to describe and conduct successful customer engagement. The world moves too swiftly now, and it seems to have outpaced the promise of CRM.Regardless of industry, brands across all verticals...Read More

Customers have evolved as technology has evolved, according to Johann Wrede, Customer Engagement Solutions, Global Senior Director, Solution Marketing at SAP.During Thursday’s Loyalty360 webinar titled, “Want Customers? Get Engaged...Read More

To gain advantage in today's competitive, global economy, companies need to know their customers better than ever and engage them in more personal, meaningful and industry-specific ways. AndSAP AG (NYSE: SAP) is expanding its...Read More

In the rapidly changing world of marketing, it's hard to keep up with the latest trends. What's more important to a brand: generating business or increasing awareness? How do you integrate social media? What about interactive ads? SAP...Read More

SAP AG (NYSE: SAP) today announced the findings of its third consecutive GSMA Mobile World Congress survey, which found that 53 percent of industry leaders believed that improving customers’ retail experience would be essential to creating a...Read More

SAP is making it easier for customers to use its systems, enabling more small and medium size businesses to take advantage of the company’s business intelligence capabilities.In a recent briefing, SAP executives discussed that predictive...Read More

Upcoming Loyalty 360 webinar presented by SAP will discuss solutions to delivering the best customer experiences across all interaction points. Customer experience management is key in building true customer loyalty, but how do you enable your...Read More