In the rapidly changing world of marketing, it's hard to keep up with the latest trends. What's more important to a brand: generating business or increasing awareness? How do you integrate social media? What about interactive ads?
SAP's CMO Jonathan Becher recently took the time to share his thoughts with us on the future of marketing — including what customer engagement really means, what companies do wrong with social media, and whether or not banner ads are dead. As a bonus, the longtime Duke fan tells us which team....