CONTENT GALLERY

As the U.S. prepares for Super Bowl LVII, the marketing world is facing a shift in Super Bowl advertising. The coveted Half-Time TV spots — which cost millions of dollars for 30 seconds of time — were the focus of Super Bowl marketing...Read More

Kroger Named as One of Newsweek’s Most Responsible CompanyKroger has been recognized as one of “America’s Most Responsible Companies” by Newsweek, earning the distinction for the fourth consecutive year. The recognition was...Read More

As businesses look for more ways to engage with their customers, Corporate Social Responsibility becomes more than just a way to give back, it becomes a way to connect. When customers feel a brand is on board with their belief system, they...Read More

Customer Loyalty programs and strategies are an excellent way to increase engagement and gain new customers, but they are also a gateway for scammers and fraud. Brands’ definitions of fraud can range significantly - from simply sharing a...Read More

Coming out of the 2021 Loyalty Expo, personalization was one of the top trends mentioned during presentations, the Loyalty360 Awards, and brand-member sessions. Recently, Loyalty360 hosted a brand-only digital roundtable focused on...Read More

Jeep Brand Wins 'Best SUV Lineup' The Jeep brand, known for its iconic and legendary 4x4 SUVs for the past 80 years, has been recognized as having the Best SUV Lineup by Newsweek as part of the publication's annual 2021 Auto Awards...Read More

Over the past 18 months, many brands survived a tumultuous time by leveraging the digital capabilities of their customer loyalty and rewards programs to maintain, and strengthen in some cases, their connection with consumers and provide a more...Read More

It doesn’t take a superhero to put together a successful brand loyalty program, although there are times when it may seem that you need to be faster than a speeding bullet, as well as more powerful than a locomotive. That was the motive...Read More

Consumers expect a personalized experience from brands, and a majority now expect a brand to have a loyalty program offering. But when it comes to sharing the data needed to power those experiences, there is an ever-increasing concern from...Read More

As many brands face new realities that include an array of various issues – from closing locations and re-opening, permanent closings, staff furloughs and new safety procedures — some have put the focus on sustainability on the back...Read More