It doesn’t take a superhero to put together a successful brand loyalty program, although there are times when it may seem that you need to be faster than a speeding bullet, as well as more powerful than a locomotive.
That was the motive behind a clever marketing campaign launched by Comarch, a global provider of cutting-edge IT products for improving customer engagement when the company decided to launch its Comarch Loyalty Cloud (CLC) platform — a scaled-down version of its hefty Comarch Loyalty Management (CLM) platform....