In recent years, leading brands have focused on consumer data acquisition. After all, the more information collected, the better you know your customer and the better you’re able to serve her. But merely amassing data isn’t enough, and neglecting the proper management of data can create a host of trust issues, as well moral and legal problems, many with significant fines and loss of brand equity.   Loyalty 360’s Mark Johnson recently spoke with Ed Wolf, Head of Sales for Zylotech, on ways to address these very real....

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