In recent weeks, the customer loyalty space has generated a lot of buzz around customer data platforms. Some vendors that may not be constructed around customer data have begun to call themselves CDPs, which has caused significant confusion in the industry. However, in a recent discussion with an executive at Winterberry Group, Loyalty360 learned that, at their core, CDPs offer customer data management. Companies that don’t offer this as their core service probably shouldn’t call themselves CDPs.
We also spoke with Abhi....