Zutano’s Loyalty Program Gives Back to Customers

Officials at children’s fashion brand Zutano wanted to thank their loyal customers in a special way.
With Zutano’s new loyalty program, customers can now earn rewards points by referring a friend, following Zutano on their social media platforms, signing up for an online account, and more.

Steve Schuster, COO of Zutano, told Loyalty360 that the company Zutano has been at the forefront of children’s fashion innovation for more than 25 years and, during that time, has maintained an incredibly loyal customer base.

“We launched the new loyalty program as a way to give back to those customers that continue to help us grow with the goal of providing a rewarding system for our current customers, as well as attracting new parents to keep them coming back to Zutano for all their baby essentials,” Schuster explained. “From Day 1, customers have been Zutano’s No. 1 priority. Our quality materials, unique designs, and practical products are all created with our customers’ needs as our inspiration. To us, customer loyalty means putting every person that purchases a Zutano product first. Their happiness is our happiness.”

Established in 1989, Zutano also recently launched a redesigned website to improve Zutano’s customer browsing and shopping experience through a clean, uncluttered layout and simpler, more intuitive navigation. The upgraded filtering system makes it easy for customers to find what they are looking for, and once they find what they need, easier to pay.

What’s more, with more than 55 percent of Zutano’s customers visiting the brand’s website from their mobile devices, the company prioritized improving their mobile shopping experience. Designed for busy moms and dads that do most of their browsing and shopping from their phones, Zutano has given its shoppers an optimized mobile experience, featuring even more ways to pay with easy check out options through Amazon Pay and Apple Pay for those using an iPhone.

At the forefront of the redesign, inspiration was the Zutano customer, leading to the activation of several new ways for website visitors to engage with the brand. The new site allows for user generated content, where customers can write reviews, ask questions, and share photos.

“In keeping the Zutano shoppers’ interests a priority, there were changes to our website that we knew needed to be made in order to make our customers experience with Zutano even better,” Schuster added. “We prioritized improving our mobile shopping experience, upgraded our filtering system, added more options for easy checkout, and several new ways for website visitors to engage with the brand through our website.
By making it easier to browse, filter, and check out with new payment options from Amazon Pay and Apple Pay, Schuster noted, “Zutano.com shoppers can get their baby essentials on-the-go without having to disrupt their busy, daily routines.”

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing