Officials at Zumiez, a specialty retailer of action sports related apparel, footwear, equipment, and accessories, maintain a vigilant outlook on changes in consumer behavior and adapting to provide a more personalized customer engagement.
“Our ability to outperform expectations in a retail environment marked by weak mall traffic is a testament to the work our teams are doing executing on key strategies,” Zumiez CEO Richard Brooks said during the company’s recent second-quarter earnings call. “Our intense focus on....