Zinrelo has announced that its loyalty rewards platform has helped Yon-Ka Paris achieve a 48 percent increase in revenue. Yon-Ka Paris, established in 1954, is a French skincare brand that specializes in aromatherapy. It sells in the B2C segment by targeting beauty needs of individual consumers. It also operates in the B2B segment by selling to salons and spas. Being in a highly competitive vertical, Yon-Ka’s leaders realized that they needed a robust customer-retention strategy. To establish a stronger connection with customers and increase revenue, Yon-Ka built the Yon-Ka Rewards Program using Zinrelo’s modern-day loyalty rewards platform.
Yon-Ka offers customers multiple point-earning opportunities with simple actions to create 360-degree engagement, such as purchase on website, account creation, writing reviews, and sharing on Facebook, Twitter, and Pinterest. Customers can then redeem these points for discount coupons or free products. This mix of discounts and freebies ensures that customers are motivated to take actions to earn points. Yon-Ka is also smoothing its sales seasonality by offering bonus points during its typically slow months. This has increased its sales in the slow season.
“We have seen a 48 percent increase in revenue compared to last year and this increase is directly attributable to the Zinrelo loyalty rewards program,” says Brittany Boykow, E-Commerce Manager & Digital Marketing Analyst at Yon-Ka Paris. “This is phenomenal! We can clearly see that our customers are more loyal because of the points system and the rewards associated with it. They continue shopping with us instead of going to our competitors because they want to redeem the points they have earned.”
Boykow adds, “Zinrelo was really simple to set up. I can control the entire program with ease. Since implementing Zinrelo, overall site sales have become more predictable. We have seen a 57 percent increase in repeat customers, and these loyal customers are contributing 2.2 times higher revenue compared to the one-time buyers.”
According to a 2016 Statista report, the global beauty industry is estimated to be worth $265 billion, with further expected growth of 15 percent by 2021. Customer loyalty is the key that unlocks the future of beauty retail. Ulta Beauty’s Ultamate Rewards and Sephora’s Beauty Insider are two examples of successful reward programs in the beauty industry. Yon-Ka Rewards Program has similarly delivered a significant increase in revenue.
“Zinrelo’s loyalty rewards program is helping businesses to reach out and make deeper long-lasting connections with their customers,” says Samir Palnitkar, Vice President of Customer Success at Zinrelo. “Loyalty ensures that customers do not go to competition, and this results in repeat business. We are empowering businesses to create personalized loyalty rewards programs with ease.”