Oracle Lighting, a specialist in automotive lighting, recently implemented its VIP Rewards Program. It chose to use Zinrelo’s loyalty rewards platform as the engine of its new program. The objective is to improve customer retention.   Before it launched multiple promotion strategies, Oracle Lighting wanted to understand the impact of a rewards program. To measure the true impact of loyalty rewards, Oracle Lighting set up an A/B test. The company chose a small set of customers for the test and divided them into two groups, Group....

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