Online retailer Zappos views running as not only an incredibly healthy activity for anyone, but also a path toward capturing its customers’ share of attention.
In October, the company launched a new initiative to help people get in better shape called Zappos Running, which offers inspiring videos and articles, featuring runners and trainers offering expert tips. It also provides product recommendations and a service called Run-On-One, which gives 100 people free motivational support in the form of personal phone....