Location data management leader Yext delivered impressive news on Thursday, in the form of results stemming from Denny’s implementation of the platform early last year. Since then, the world-famous diner has seen a staggering 162% increase in search impressions, demonstrating the impact of effective local search optimization.   The partnership came from a desire by Denny’s to empower franchisees in their local marketing efforts, allowing them to become the neighborhood diner that guests often envision when thinking of the....

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