Yelp has rolled out its highly anticipated end-of-year product release, introducing more than 20 new features aimed at improving the consumer and business owner experience. Among the most notable updates is the introduction of AI-powered Review Insights, which uses large language models (LLMs) to analyze and summarize customer sentiments on specific aspects of a business, such as food quality, service, and ambiance. This feature simplifies the search for detailed review information by offering sentiment scores for each topic, helping users focus on what matters most to them. The Review Insights tool is available on iOS for food, restaurants, and nightlife businesses.
In addition to the Review Insights, Yelp has enhanced the business discovery process through AI-driven features that personalize the home feed and display trending searches. The business pages have also been updated to include new features such as tipping policies and the Recognitions earned by reviewers. These enhancements aim to create a more seamless experience for users exploring local businesses. Another exciting development is the integration of AI-generated videos that use Yelp’s existing content to highlight local restaurants and businesses.
For service-oriented businesses, Yelp has enhanced the capabilities of its AI-powered Yelp Assistant. New features include expanded platform availability, project editing, and easy features allowing users to send updates to multiple service providers simultaneously. Additionally, Yelp Assistant now offers quote requests via text or phone calls after project submission, making it easier to connect with service professionals. A new integration with Apple Maps helps users request quotes directly from the app, further simplifying the connection process for local pros.
Business owners also benefit from several AI-powered tools designed to optimize ad performance and streamline lead management. The AI-powered “smart selection” feature optimizes ad performance, ensuring a maximum return on investment. Yelp has also enhanced its business owner inbox, now equipped with AI that surfaces the most relevant lead information to help service pros manage inquiries more efficiently. Additionally, a competitive analytics tool has been introduced to help service business owners achieve their advertising goals.
Learn more here: https://blog.yelp.com/news/end-of-year-product-release-2024/
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