Xerox, an iconic global brand for years, isn’t resting on its laurels.
The company is using a new brand strategy to gain an even larger following because the opportunity exists, according to John Kennedy, Chief Marketing Officer, Xerox Corporation.
Kennedy talked to Loyalty360 about this significant shift in brand strategy.
What factors prompted this new brand strategy and how will it impact your customer base from an engagement/experience/simplicity factor?
Despite already being recognized as a leading global brand (Interbrand....