When people think of loyalty programs, they usually think of airlines, hotels, and supermarkets. So how does Cincinnati-based Xavier University fit into the loyalty program scheme?
Human data intelligence startup Strap and Xavier University have announced Project X Health, which is a pilot rewards program powered by human data that will enable the Xavier community to make healthier life choices. Human data includes physical activity, biometrics, sleep, and food data collected by popular wearables and mobile health and fitness tracking....