This month Lisa Borromeo Checchio was named Vice President, Brand Marketing for Wyndham Hotel Group. Checchio joins the world’s largest hotel company from JetBlue Airways where she helped lead JetBlue’s marketing and advertising, including the launch of its award-winning “Air on the Side of Humanity” campaign and the airline's premium product, Mint.
Checchio talked to Loyalty360 about her new role and the great opportunities attached to it.
What attracted you to the Wyndham Hotel Group and what are your goals....