Customer Expo 2018 featured a breakout session to discuss brand collaboration. The last to speak was Toyin Powell, Director of Member Acquisition and Early Engagement Strategy for Wyndham Hotel Group. She discussed her company’s approach to brand collaboration.
“We have an interesting affinity within our membership for people who like NASCAR,” she said. Seizing on this, the company made a partnership with Roush Fenway Racing, which Powell stated, “has been phenomenally successful.”
The....