WSS, a Southern California retailer specializing in a wide variety of footwear, clothing and accessories, recently went live with a location-aware mobile app from iViu Technologies, Inc., Anaheim, Calif.
“We were looking for something to give us an edge and to us provide us with the best value possible,” said Tony Oliver, WSS chief operating officer. Other mobile apps had been tried earlier, but hadn’t produced satisfactory results. “We wanted a way to enhance the shopping experience for customers. This enables....